Brandwave

How popular isWai Wai?

In September 2026, people searched for Wai Wai by name about 380 times in New Zealand, an 8.6% increase from the previous year. These searches made up 1.7% of all New Zealand instant noodle brand searches, placing Wai Wai seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about instant noodle brands, Wai Wai did not appear in any of the answers.

Search and AI answers in September 2026

Wai Wai is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. SamyangShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. IndomieShare of searches 23.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NongshimShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MaggiShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Wai WaiShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wai Wai did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indomie1st
  2. Nongshim2nd
  3. Samyang3rd
  4. Ottogi4th
  5. Maggi5th
  6. Nissin6th
  7. Wai Wai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about instant noodle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which instant noodle brands compete with Wai Wai?

Wai Wai against instant noodle brands in New Zealand, by month

Share of searches by month for Samyang, Indomie, Nongshim, Maggi, Nissin, Ottogi, Wai Wai. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinOttogiWai Wai
Oct 202538.6%19.3%19.5%16.8%2.4%1.9%1.6%
Nov 202539.3%20.7%18.8%16%2.3%1.6%1.4%
Dec 202535.8%22.2%21.4%14.9%2.4%1.4%2%
Jan 202635%20.9%21.5%16.9%2.6%1.5%1.5%
Feb 202636.8%22.6%18%16%2.7%1.9%2%
Mar 202631.5%24.4%21.6%15.7%2.8%2.1%1.9%
Apr 202633.4%22.9%20.7%16.3%2.8%1.9%2%
May 202630.9%23.3%20.8%17.1%3.8%2.2%1.8%
Jun 202631.1%22.8%21.6%17.2%3.4%2.2%1.6%
Jul 202632.9%20.2%22.3%16.2%3.6%3.2%1.6%
Aug 202633.6%20.7%21.2%16.8%3.6%2.4%1.7%
Sep 202636.4%23.1%18.7%15.7%2.5%2%1.7%

  1. 1.Samyang

    36.4%

    Held 1st. 8.3K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Indomie

    23.1%

    Moved from 3rd to 2nd. 5.2K estimated branded searches, +2.7% vs prior month. Share +2.3 points.

  3. 3.Nongshim

    18.7%

    Moved from 2nd to 3rd. 4.2K estimated branded searches, -18.8% vs prior month. Share -2.6 points.

  4. 4.Maggi

    15.7%

    Held 4th. 3.6K estimated branded searches, -14% vs prior month. Share -1.2 points.

  5. 5.Nissin

    2.5%

    Held 5th. 570 estimated branded searches, -35.2% vs prior month. Share -1.1 points.

  6. 6.Ottogi

    2%

    Held 6th. 460 estimated branded searches, -20.7% vs prior month. Share -0.3 points.

  7. 7.Wai Wai

    1.7%

    Held 7th. 380 estimated branded searches, -7.3% vs prior month. Share 0 points.

Compare popularity between Wai Wai and its closest rivals

Every comparison with Wai Wai

6 comparisons

How has branded search demand for Wai Wai changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wai Wai in New Zealand rose from 350 to 380.
  • Across the 12 months ending September 2026, Wai Wai’s share of searches among instant noodle brands in New Zealand held steady, from 1.6% to 1.7%.

How did search popularity change for New Zealand instant noodle brands in September 2026?

6 changes

  1. In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches.

  2. In September 2026, Samyang gained share of searches among instant noodle brands in New Zealand, from 33.6% to 36.4%.

  3. In September 2026, Nongshim lost share of searches among instant noodle brands in New Zealand, from 21.2% to 18.7%.

  4. In September 2026, Maggi lost share of searches among instant noodle brands in New Zealand, from 16.8% to 15.7%.

  5. In September 2026, Nissin lost share of searches among instant noodle brands in New Zealand, from 3.6% to 2.5%.

  6. Estimated monthly branded searches for Ottogi in New Zealand rose 12.2% over 12 measured months, from 410 to 460 in September 2026.

How are Wai Wai’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Wai Wai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • noodle wai wai
  • wai wai
  • wai wai noodles
  • wai wai vermicelli
  • wai wai xpress

Do you work for Wai Wai? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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