Brandwave

How popular isVitapet?

In September 2026, people searched for Vitapet by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 14.2% of all New Zealand pet treat brand searches, placing Vitapet third out of six brands. When we asked both ChatGPT and Google AI Overviews about pet treat brands, Vitapet did not appear in any of the answers.

Search and AI answers in September 2026

Vitapet is the third most searched of 6 competitors and not listed in any AI answer.

  1. ZIWI PeakShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Animals Like UsShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. VitapetShare of searches 14.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GreeniesShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. SchmackosShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top pet treat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitapet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZIWI Peak1st
  2. Animals Like Us2nd
  3. Greenies3rd
  4. Omega Plus4th
  5. Schmackos5th
  6. Vitapet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZIWI Peak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Animals Like Us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omega Plus2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schmackos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vitapet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet treat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet treat brands compete with Vitapet?

Vitapet against pet treat brands in New Zealand, by month

Share of searches by month for ZIWI Peak, Animals Like Us, Vitapet, Greenies, Schmackos, Omega Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthZIWI PeakAnimals Like UsVitapetGreeniesSchmackosOmega Plus
Oct 202538%27.3%10.7%9.6%8.7%5.7%
Nov 202538.5%26.7%11.8%8.8%7.9%6.4%
Dec 202537.6%24.2%16.1%6.7%10.7%4.7%
Jan 202637.9%29.2%13%7.6%8.6%3.7%
Feb 202640.1%27.8%12.3%8.2%8.2%3.5%
Mar 202639.3%27%12%9.5%8%4.3%
Apr 202638.6%24.4%13.2%10.8%7.1%5.8%
May 202634.8%23.8%12.9%15.2%8.6%4.6%
Jun 202637.9%28.8%12.7%9.2%6.9%4.6%
Jul 202639.2%26%14.2%8.8%7.7%4.1%
Aug 202639.1%28.3%11%10.2%7.4%4%
Sep 202634.5%26%14.2%12.7%9.4%3.2%

  1. 1.ZIWI Peak

    34.5%

    Held 1st. 1.2K estimated branded searches, -15.2% vs prior month. Share -4.6 points.

  2. 2.Animals Like Us

    26%

    Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -2.4 points.

  3. 3.Vitapet

    14.2%

    Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +3.1 points.

  4. 4.Greenies

    12.7%

    Held 4th. 430 estimated branded searches, +19.4% vs prior month. Share +2.5 points.

  5. 5.Schmackos

    9.4%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +2.1 points.

  6. 6.Omega Plus

    3.2%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share -0.7 points.

Compare popularity between Vitapet and its closest rivals

Every comparison with Vitapet

5 comparisons

How has branded search demand for Vitapet changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vitapet in New Zealand rose from 390 to 480.
  • Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand increased from 10.7% to 14.2%.
  • Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 10.7% in October 2025.

How did search popularity change for New Zealand pet treat brands in September 2026?

6 changes

  1. In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%.

  2. In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%.

  3. In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%.

  4. In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%.

  5. In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%.

  6. In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%.

How are Vitapet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vitapet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vitapet

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How the Brand Demand Index is measured

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