How popular isv2food?
In September 2026, people searched for v2food by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.53% of all New Zealand plant-based meat brand searches, placing v2food tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about plant-based meat brands, v2food did not appear in any of the answers.
v2food is the tenth most searched of 10 competitors and not listed in any AI answer.
Impossible FoodsShare of searches 36.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
QuornShare of searches 14.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th- Harmless Food CoShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
- TonzuShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
v2foodShare of searches 0.53%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow v2food and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top plant-based meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, v2food did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plan*t1st
- Harmless Food Co2nd
- Vegie Delights3rd
- Sunfed4th
- Tonzu5th
- Bean Supreme6th
- Quorn7th
- Impossible Foods8th
Beyond Meat9th- v2food–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sunfed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bean Supreme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plan*t4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harmless Food Co3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vegie Delights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Impossible Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quorn2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tonzu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beyond Meat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- v2food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant-based meat brands
5 answers
Asked ChatGPT
“Which plant-based meat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plant-based meat brands in New Zealand?”
Asked ChatGPT
“What's the best plant-based meat brand in New Zealand for meatless meals?”
Searched Google, AI Overview
“vegan meat nz”
Searched Google, AI Overview
“meat alternatives nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which plant-based meat brands compete with v2food?
Share of searches by month for Impossible Foods, Quorn, Harmless Food Co, Tonzu, Beyond Meat, Sunfed, Bean Supreme, Vegie Delights, v2food. The figures are in the table below the chart.
View monthly share of searches table
| Month | Impossible Foods | Quorn | Harmless Food Co | Tonzu | Beyond Meat | Sunfed | Bean Supreme | Vegie Delights | Plan*t | v2food |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.9% | 3.5% | 2% | 5.8% | 65.6% | 2.9% | 3.8% | 0.91% | 0.36% | 0.18% |
| Nov 2025 | 24.8% | 7.2% | 5% | 14.4% | 33.3% | 6.3% | 6.3% | 1.8% | 0.45% | 0.45% |
| Dec 2025 | 31% | 8.6% | 3.7% | 13.9% | 21.9% | 7% | 11.2% | 1.6% | 0.53% | 0.53% |
| Jan 2026 | 28.8% | 10.4% | 11.7% | 14.4% | 18.5% | 5.4% | 7.7% | 2.3% | 0.45% | 0.45% |
| Feb 2026 | 26.2% | 8.6% | 11.2% | 13.9% | 21.9% | 7% | 7.5% | 2.7% | 0.53% | 0.53% |
| Mar 2026 | 32.6% | 10.6% | 7.8% | 14.7% | 18.8% | 7.8% | 5% | 1.8% | 0.46% | 0.46% |
| Apr 2026 | 32.3% | 12.6% | 8.6% | 16.2% | 17.2% | 6.1% | 4.5% | 1.5% | 0.51% | 0.51% |
| May 2026 | 33.3% | 13.6% | 7.1% | 16.2% | 17.7% | 5.6% | 3.5% | 2% | 0.51% | 0.51% |
| Jun 2026 | 36.2% | 11.7% | 10.7% | 13.3% | 15.3% | 5.6% | 3.6% | 2.6% | 0.51% | 0.51% |
| Jul 2026 | 30.9% | 12.9% | 18% | 14.6% | 10.7% | 5.6% | 3.9% | 2.2% | 0.56% | 0.56% |
| Aug 2026 | 35.2% | 10% | 13.9% | 13.9% | 16.1% | 5.2% | 2.2% | 2.2% | 0.87% | 0.43% |
| Sep 2026 | 36.5% | 14.8% | 13.8% | 13.8% | 10.1% | 4.8% | 2.6% | 2.6% | 0.53% | 0.53% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 690 | -14.8% | +1.3 points | |
| 2, moved from 5th to 2nd | 14.8% | 280 | +21.7% | +4.8 pointsmoved from 5th to 2nd | |
| 3, held 3rd | 13.8% | 260 | -18.8% | -0.2 points | |
| 4, held 4th | 13.8% | 260 | -18.8% | -0.2 points | |
| 5, moved from 2nd to 5th | 10.1% | 190 | -48.6% | -6 pointsmoved from 2nd to 5th | |
| 6, held 6th | 4.8% | 90 | -25% | -0.5 points | |
| 7, held 7th | 2.6% | 50 | 0% | +0.5 points | |
| 8, held 8th | 2.6% | 50 | 0% | +0.5 points | |
| 9, held 9th | 0.53% | 10 | -50% | -0.3 points | |
| 10, held 10th | 0.53% | 10 | 0% | +0.1 points |
36.5%
Held 1st. 690 estimated branded searches, -14.8% vs prior month. Share +1.3 points.
2.
Quorn14.8%
Moved from 5th to 2nd. 280 estimated branded searches, +21.7% vs prior month. Share +4.8 points.
13.8%
Held 3rd. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
4.Tonzu
13.8%
Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
10.1%
Moved from 2nd to 5th. 190 estimated branded searches, -48.6% vs prior month. Share -6 points.
6.Sunfed
4.8%
Held 6th. 90 estimated branded searches, -25% vs prior month. Share -0.5 points.
2.6%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.5 points.
2.6%
Held 8th. 50 estimated branded searches, 0% vs prior month. Share +0.5 points.
9.Plan*t
0.53%
Held 9th. 10 estimated branded searches, -50% vs prior month. Share -0.3 points.
10.
v2food0.53%
Held 10th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between v2food and its closest rivals
How has branded search demand for v2food changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for v2food in New Zealand held steady at 10.
- Across the 12 months ending September 2026, v2food’s share of searches among plant-based meat brands in New Zealand held steady, from 0.18% to 0.53%.
How did search popularity change for New Zealand plant-based meat brands in September 2026?
6 changes
In September 2026, Quorn overtook Beyond Meat and 2 others to rank 2nd among plant-based meat brands in New Zealand, with 14.8% of the searches.
In September 2026, Impossible Foods gained share of searches among plant-based meat brands in New Zealand, from 35.2% to 36.5%.
In September 2026, Beyond Meat lost share of searches among plant-based meat brands in New Zealand, from 16.1% to 10.1%.
Estimated monthly branded searches for Harmless Food Co in New Zealand rose 136.4% over 12 measured months, from 110 to 260 in September 2026.
Estimated monthly branded searches for Bean Supreme in New Zealand fell 76.2% over 12 measured months, from 210 to 50 in September 2026.
Estimated monthly branded searches for Plan*t in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are v2food’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using v2food’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- v2food
Do you work for v2food? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is v2food your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.