Brandwave

How popular isTherm-ic?

In September 2026, people searched for Therm-ic by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 0.38% of all New Zealand heated gloves brand searches, placing Therm-ic third out of four brands. When we asked both ChatGPT and Google AI Overviews about heated gloves brands, Therm-ic appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Therm-ic is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 62.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 37%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. Therm-icShare of searches 0.38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LenzShare of searches 0.13%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top heated gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Therm-ic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-ic is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenz1st
  2. Therm-ic2nd
  3. Milwaukee3rd
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lenz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Therm-ic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heated gloves brands

5 answers

  • Asked ChatGPT

    “Which heated gloves brand should I buy in New Zealand?”

    1. 1Lenz
    2. 2Therm-ic

  • Asked ChatGPT

    “What are the best heated gloves brands in New Zealand?”

    1. 1Therm-ic
    2. 2Lenz
    3. 3Milwaukee

  • Asked ChatGPT

    “What's the best heated gloves brand in New Zealand for cold weather?”

    1. 1Lenz
    2. 2Therm-ic

  • Searched Google, AI Overview

    “heated gloves nz”

    1. 1Lenz

  • Searched Google, AI Overview

    “battery heated gloves”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which heated gloves brands compete with Therm-ic?

    Therm-ic against heated gloves brands in New Zealand, by month

    Share of searches by month for DeWalt, Milwaukee, Therm-ic. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDeWaltMilwaukeeTherm-icLenz
    Oct 202565.3%34.3%0.31%0.16%
    Nov 202570.8%28.9%0.24%0.12%
    Dec 202566.7%32.9%0.31%0.15%
    Jan 202669.8%29.5%0.5%0.17%
    Feb 202666.5%33.1%0.31%0.15%
    Mar 202666.3%33.4%0.3%0%
    Apr 202666.1%33.3%0.47%0.16%
    May 202661.1%38.2%0.42%0.28%
    Jun 202665.1%34.3%0.49%0.12%
    Jul 202661.9%37.1%0.57%0.43%
    Aug 202656.8%42.7%0.46%0.11%
    Sep 202662.5%37%0.38%0.13%

    1. 1.DeWalt

      62.5%

      Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.8 points.

    2. 2.Milwaukee

      37%

      Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -5.7 points.

    3. 3.Therm-ic

      0.38%

      Held 3rd. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

    4. 4.Lenz

      0.13%

      Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Therm-ic and its closest rivals

    How has branded search demand for Therm-ic changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Therm-ic in New Zealand rose from 20 to 30.
    • Across the 12 months ending September 2026, Therm-ic’s share of searches among heated gloves brands in New Zealand held steady, from 0.31% to 0.38%.

    How did search popularity change for New Zealand heated gloves brands in September 2026?

    3 changes

    1. In September 2026, DeWalt gained share of searches among heated gloves brands in New Zealand, from 56.8% to 62.5%.

    2. In September 2026, Milwaukee lost share of searches among heated gloves brands in New Zealand, from 42.7% to 37%.

    3. Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

    How are Therm-ic’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Therm-ic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • therm ic
    • thermic heated gloves

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    How the Brand Demand Index is measured

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