Brandwave

How popular isLenz?

In September 2026, people searched for Lenz by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.13% of all New Zealand heated gloves brand searches, placing Lenz fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about heated gloves brands, Lenz appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Lenz is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. DeWaltShare of searches 62.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 37%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. Therm-icShare of searches 0.38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. LenzShare of searches 0.13%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top heated gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lenz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lenz is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenz1st
  2. Therm-ic2nd
  3. Milwaukee3rd
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lenz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Therm-ic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heated gloves brands

5 answers

  • Asked ChatGPT

    “Which heated gloves brand should I buy in New Zealand?”

    1. 1Lenz
    2. 2Therm-ic

  • Asked ChatGPT

    “What are the best heated gloves brands in New Zealand?”

    1. 1Therm-ic
    2. 2Lenz
    3. 3Milwaukee

  • Asked ChatGPT

    “What's the best heated gloves brand in New Zealand for cold weather?”

    1. 1Lenz
    2. 2Therm-ic

  • Searched Google, AI Overview

    “heated gloves nz”

    1. 1Lenz

  • Searched Google, AI Overview

    “battery heated gloves”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which heated gloves brands compete with Lenz?

    Lenz against heated gloves brands in New Zealand, by month

    Share of searches by month for DeWalt, Milwaukee, Lenz. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDeWaltMilwaukeeTherm-icLenz
    Oct 202565.3%34.3%0.31%0.16%
    Nov 202570.8%28.9%0.24%0.12%
    Dec 202566.7%32.9%0.31%0.15%
    Jan 202669.8%29.5%0.5%0.17%
    Feb 202666.5%33.1%0.31%0.15%
    Mar 202666.3%33.4%0.3%0%
    Apr 202666.1%33.3%0.47%0.16%
    May 202661.1%38.2%0.42%0.28%
    Jun 202665.1%34.3%0.49%0.12%
    Jul 202661.9%37.1%0.57%0.43%
    Aug 202656.8%42.7%0.46%0.11%
    Sep 202662.5%37%0.38%0.13%

    1. 1.DeWalt

      62.5%

      Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.8 points.

    2. 2.Milwaukee

      37%

      Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -5.7 points.

    3. 3.Therm-ic

      0.38%

      Held 3rd. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

    4. 4.Lenz

      0.13%

      Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Lenz and its closest rivals

    How has branded search demand for Lenz changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Lenz in New Zealand held steady at 10.
    • Across the 12 months ending September 2026, Lenz’s share of searches among heated gloves brands in New Zealand held steady, from 0.16% to 0.13%.

    How did search popularity change for New Zealand heated gloves brands in September 2026?

    3 changes

    1. In September 2026, DeWalt gained share of searches among heated gloves brands in New Zealand, from 56.8% to 62.5%.

    2. In September 2026, Milwaukee lost share of searches among heated gloves brands in New Zealand, from 42.7% to 37%.

    3. Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.

    How are Lenz’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Lenz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • lenz heated gloves

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    How the Brand Demand Index is measured

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