Milwaukee vs Therm-ic:Which is more popular?
In September 2026, Milwaukee had more branded searches than Therm-ic among heated gloves brands in New Zealand. Milwaukee had about 2,950 branded searches, while Therm-ic had 30. Milwaukee made up 37% of all heated gloves brand searches we track, and Therm-ic accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about heated gloves brands, Therm-ic appeared in three of the five answers and Milwaukee in one. Therm-ic was mentioned before Milwaukee in every answer.
Who do people search for more?
Milwaukee, about 98 searches for every 1 for Therm-ic
Who does AI mention more?
Therm-ic, mentioned in 3 of 5 answers, Milwaukee in 1
Who does AI recommend more?
Therm-ic, named ahead of Milwaukee in every answer
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Top heated gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Therm-ic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-ic was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about heated gloves brands
5 answers
Asked ChatGPT
“Which heated gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best heated gloves brands in New Zealand?”
Asked ChatGPT
“What's the best heated gloves brand in New Zealand for cold weather?”
Searched Google, AI Overview
“heated gloves nz”
- 1
Lenz
- 1
Searched Google, AI Overview
“battery heated gloves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Milwaukee or Therm-ic more popular in search?
This chart shows how often people search Google for Milwaukee and Therm-ic by name. Each line represents a brand's share of searches for all four heated gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Therm-ic. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Therm-ic | Lenz |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 34.3% | 0.31% | 0.16% |
| Nov 2025 | 70.8% | 28.9% | 0.24% | 0.12% |
| Dec 2025 | 66.7% | 32.9% | 0.31% | 0.15% |
| Jan 2026 | 69.8% | 29.5% | 0.5% | 0.17% |
| Feb 2026 | 66.5% | 33.1% | 0.31% | 0.15% |
| Mar 2026 | 66.3% | 33.4% | 0.3% | 0% |
| Apr 2026 | 66.1% | 33.3% | 0.47% | 0.16% |
| May 2026 | 61.1% | 38.2% | 0.42% | 0.28% |
| Jun 2026 | 65.1% | 34.3% | 0.49% | 0.12% |
| Jul 2026 | 61.9% | 37.1% | 0.57% | 0.43% |
| Aug 2026 | 56.8% | 42.7% | 0.46% | 0.11% |
| Sep 2026 | 62.5% | 37% | 0.38% | 0.13% |
How has the Milwaukee and Therm-ic comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Therm-ic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among heated gloves brands in New Zealand moved from 34.3% to 37%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Therm-ic’s share of searches among heated gloves brands in New Zealand moved from 0.31% to 0.38%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand heated gloves brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among heated gloves brands in New Zealand, from 42.7% to 37%.
Estimated monthly branded searches for Therm-ic in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Therm-ic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heated gloves brands
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