How popular isSupreme?
In September 2026, people searched for Supreme by name about 1,850 times in New Zealand, a 120.2% increase from the previous year. These searches made up 2% of all New Zealand streetwear brand searches, placing Supreme seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about streetwear brands, Supreme did not appear in any of the answers.
Supreme is the seventh most searched of 9 competitors and not listed in any AI answer.
AS ColourShare of searches 35.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
I Love UglyShare of searches 23.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
HufferShare of searches 20.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Carhartt WIPShare of searches 10.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SupremeShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Supreme did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- I Love Ugly1st
- Huffer2nd
- Carhartt WIP3rd
- AS Colour4th
Federation4th
Stüssy6th- Supreme–
Champion–
Kith–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- I Love Ugly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carhartt WIP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Federation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stüssy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supreme0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kith0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best streetwear brands in New Zealand?”
Asked ChatGPT
“What's the best streetwear brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“streetwear brands nz”
Searched Google, AI Overview
“streetwear clothing brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which streetwear brands compete with Supreme?
Share of searches by month for AS Colour, I Love Ugly, Huffer, Carhartt WIP, Stüssy, Federation, Supreme. The figures are in the table below the chart.
View monthly share of searches table
| Month | AS Colour | I Love Ugly | Huffer | Carhartt WIP | Stüssy | Federation | Supreme | Champion | Kith |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 21.7% | 18.4% | 9.9% | 7% | 1.9% | 0.82% | 0.82% | 0.06% |
| Nov 2025 | 35.5% | 35.6% | 15.7% | 6% | 5.1% | 0.94% | 0.6% | 0.42% | 0.05% |
| Dec 2025 | 37.7% | 25.3% | 20.4% | 8.2% | 5.8% | 1.2% | 0.76% | 0.56% | 0.06% |
| Jan 2026 | 38% | 20.9% | 18.6% | 11.9% | 6.8% | 1.5% | 1.5% | 0.68% | 0.11% |
| Feb 2026 | 40.8% | 22.4% | 16.6% | 10.8% | 5.9% | 1.6% | 1.4% | 0.57% | 0.06% |
| Mar 2026 | 37.4% | 25.1% | 18.3% | 10.1% | 5.5% | 1.5% | 1.5% | 0.66% | 0.06% |
| Apr 2026 | 36.4% | 20% | 22.1% | 11.4% | 5.4% | 1.4% | 2.4% | 0.79% | 0.07% |
| May 2026 | 33.8% | 22.7% | 24.7% | 9.7% | 4.8% | 1.3% | 2.1% | 0.74% | 0.07% |
| Jun 2026 | 33.6% | 22.5% | 25.1% | 10% | 4.6% | 1.3% | 2.1% | 0.77% | 0.06% |
| Jul 2026 | 31.8% | 21.4% | 25.7% | 11.3% | 5.5% | 1.5% | 1.8% | 0.89% | 0.07% |
| Aug 2026 | 31.5% | 31.5% | 19.6% | 9% | 4.6% | 1.5% | 1.5% | 0.81% | 0.04% |
| Sep 2026 | 35.1% | 23.6% | 20.2% | 10.3% | 5.8% | 2% | 2% | 0.93% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.1% | 33.1K | -18.3% | +3.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.6% | 22.3K | -45.2% | -7.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.2% | 19.1K | -24.4% | +0.7 points | |
| 4, held 4th | 10.3% | 9.7K | -16.6% | +1.3 points | |
| 5, held 5th | 5.8% | 5.4K | -7.7% | +1.2 points | |
| 6, moved from 7th to 6th | 2% | 1.9K | 0% | +0.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2% | 1.9K | -4.1% | +0.5 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.93% | 880 | -15.4% | +0.1 points | |
| 9, held 9th | 0.06% | 60 | +20% | 0 points |
35.1%
Moved from 2nd to 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share +3.7 points.
23.6%
Moved from 1st to 2nd. 22.3K estimated branded searches, -45.2% vs prior month. Share -7.9 points.
3.
Huffer20.2%
Held 3rd. 19.1K estimated branded searches, -24.4% vs prior month. Share +0.7 points.
10.3%
Held 4th. 9.7K estimated branded searches, -16.6% vs prior month. Share +1.3 points.
5.
Stüssy5.8%
Held 5th. 5.4K estimated branded searches, -7.7% vs prior month. Share +1.2 points.
2%
Moved from 7th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Supreme2%
Moved from 6th to 7th. 1.9K estimated branded searches, -4.1% vs prior month. Share +0.5 points.
8.
Champion0.93%
Held 8th. 880 estimated branded searches, -15.4% vs prior month. Share +0.1 points.
9.
Kith0.06%
Held 9th. 60 estimated branded searches, +20% vs prior month. Share 0 points.
Compare popularity between Supreme and its closest rivals
Every comparison with Supreme
8 comparisons
How has branded search demand for Supreme changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Supreme in New Zealand rose from 840 to 1.9K.
- Across the 12 months ending September 2026, Supreme’s share of searches among streetwear brands in New Zealand increased from 0.82% to 2%.
- Across the 12 months ending September 2026, Supreme’s share of searches among streetwear brands in New Zealand peaked at 2.4% in April 2026 and was lowest at 0.6% in November 2025.
- Across the 12 months ending September 2026, Supreme rose from 8th to 7th among streetwear brands in New Zealand.
How did search popularity change for New Zealand streetwear brands in September 2026?
6 changes
In September 2026, AS Colour overtook I Love Ugly to become the leader among streetwear brands in New Zealand, with 35.1% of the searches.
In September 2026, Federation overtook Supreme to rank 6th among streetwear brands in New Zealand, with 2% of the searches.
In September 2026, Carhartt WIP gained share of searches among streetwear brands in New Zealand, from 9% to 10.3%.
In September 2026, Stüssy gained share of searches among streetwear brands in New Zealand, from 4.6% to 5.8%.
In September 2026, Huffer gained share of searches among streetwear brands in New Zealand, from 19.6% to 20.2%.
In September 2026, I Love Ugly lost share of searches among streetwear brands in New Zealand, from 31.5% to 23.6%.
How are Supreme’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Supreme’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- supreme cap
- supreme clothing
- supreme clothing hat
- supreme clothing jacket
- supreme clothing underwear
- supreme hoodie
- supreme hoodie sale
- supreme tee
- supreme tee shirts
Do you work for Supreme? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Supreme your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.