How popular isStar People in search?
In August 2026, there were an estimated 10 branded searches for Star People in New Zealand which is down 50% over the last 11 months. Star People holds 14.3% estimated Share of Search among New Zealand kapiti recruitment agencies and is ranked 3rd of 3 competitors for search popularity.
RobLawMax42.9%
Unite Recruit42.9%- Star People14.3%
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Which kapiti recruitment agencies compete with Star People?
Share of Search by month for RobLawMax, Unite Recruit, Star People. The figures are in the table below the chart.
View monthly share of search table
| Month | RobLawMax | Unite Recruit | Star People |
|---|---|---|---|
| Oct 2025 | 55.6% | 22.2% | 22.2% |
| Nov 2025 | 62.5% | 25% | 12.5% |
| Dec 2025 | 50% | 33.3% | 16.7% |
| Jan 2026 | 50% | 25% | 25% |
| Feb 2026 | 42.9% | 28.6% | 28.6% |
| Mar 2026 | 62.5% | 25% | 12.5% |
| Apr 2026 | 50% | 33.3% | 16.7% |
| May 2026 | 57.1% | 28.6% | 14.3% |
| Jun 2026 | 57.1% | 28.6% | 14.3% |
| Jul 2026 | 50% | 25% | 25% |
| Aug 2026 | 42.9% | 42.9% | 14.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 30 | -25% | -7.1 points | |
| 2, moved from 3rd to 2nd | 42.9% | 30 | +50% | +17.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.3% | 10 | -50% | -10.7 pointsmoved from 2nd to 3rd |
42.9%
held 1st · 30 estimated branded searches · -25% vs prior month · -7.1 points
42.9%
moved from 3rd to 2nd · 30 estimated branded searches · +50% vs prior month · +17.9 points
14.3%
moved from 2nd to 3rd · 10 estimated branded searches · -50% vs prior month · -10.7 points
Compare search popularity between Star People and its closest rivals
How has branded search demand for Star People changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Star People in New Zealand fell from 20 to 10.
- Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand decreased from 22.2% to 14.3%.
- Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand peaked at 28.6% in February 2026 and was lowest at 12.5% in November 2025.
- Across the 11 months ending August 2026, Star People fell from 2nd to 3rd among kapiti recruitment agencies in New Zealand.
How did search popularity change for New Zealand kapiti recruitment agencies in August 2026?
3 changes
In August 2026, Unite Recruit overtook Star People to rank 2nd among kapiti recruitment agencies in New Zealand, at 42.9%.
In August 2026, Star People lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 25% to 14.3%.
In August 2026, RobLawMax lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 50% to 42.9%.
How is Star People measured?
Brandwave collects information about searches that people make online using Star People’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- star people jobs
- star people recruitment
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Is Star People your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.