Star People vs Unite Recruit:Which is more popular by branded search in New Zealand?
In August 2026, Unite Recruit had more branded searches than Star People among kapiti recruitment agencies in New Zealand. Unite Recruit was estimated to have 30 branded searches compared to Star People’s 10, and held a 42.9% Share of Search versus Star People’s 14.3%.
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Which is more popular in search, Star People or Unite Recruit?
Compare Kapiti recruitment agencies using branded searches made in Kāpiti Coast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unite Recruit, Star People. The figures are in the table below the chart.
View monthly share of search table
| Month | RobLawMax | Unite Recruit | Star People |
|---|---|---|---|
| Oct 2025 | 55.6% | 22.2% | 22.2% |
| Nov 2025 | 62.5% | 25% | 12.5% |
| Dec 2025 | 50% | 33.3% | 16.7% |
| Jan 2026 | 50% | 25% | 25% |
| Feb 2026 | 42.9% | 28.6% | 28.6% |
| Mar 2026 | 62.5% | 25% | 12.5% |
| Apr 2026 | 50% | 33.3% | 16.7% |
| May 2026 | 57.1% | 28.6% | 14.3% |
| Jun 2026 | 57.1% | 28.6% | 14.3% |
| Jul 2026 | 50% | 25% | 25% |
| Aug 2026 | 42.9% | 42.9% | 14.3% |
| Sep 2026 | — | — | — |
How has the Star People and Unite Recruit comparison changed over the last 12 months?
3 findings
- Unite Recruit was ahead of Star People in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Star People’s estimated Share of Search among kapiti recruitment agencies in New Zealand moved from 22.2% to 14.3%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Unite Recruit’s estimated Share of Search among kapiti recruitment agencies in New Zealand moved from 22.2% to 42.9%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand kapiti recruitment agencies in August 2026?
2 changes
In August 2026, Unite Recruit overtook Star People to rank 2nd among kapiti recruitment agencies in New Zealand, at 42.9%.
In August 2026, Star People lost estimated Share of Search among kapiti recruitment agencies in New Zealand, from 25% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Star People’s and Unite Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Star People
2 branded search terms
- star people jobs
- star people recruitment
Unite Recruit
4 branded search terms
- Unite Recruit
- unite recruit napier
- unite recruit nz
- unite recruiting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.