How popular isStackAdapt in search?
In August 2026, there were an estimated 110 branded searches for StackAdapt in New Zealand which is up 22.2% over the last 11 months. StackAdapt holds 20% estimated Share of Search among New Zealand programmatic advertising platforms and is ranked 3rd of 5 competitors for search popularity.
Display & Video 36036.4%The Trade Desk30.9%
StackAdapt20%
Criteo9.1%Amazon DSP3.6%
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Which programmatic advertising platforms compete with StackAdapt?
Share of Search by month for Display & Video 360, The Trade Desk, StackAdapt, Criteo, Amazon DSP. The figures are in the table below the chart.
View monthly share of search table
| Month | Display & Video 360 | The Trade Desk | StackAdapt | Criteo | Amazon DSP |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 18% | 18% | 16% | 6% |
| Nov 2025 | 36.4% | 25.5% | 20% | 12.7% | 5.5% |
| Dec 2025 | 35.5% | 29% | 12.9% | 12.9% | 9.7% |
| Jan 2026 | 29.8% | 31.9% | 17% | 10.6% | 10.6% |
| Feb 2026 | 38.9% | 27.8% | 18.5% | 11.1% | 3.7% |
| Mar 2026 | 34.4% | 37.7% | 13.1% | 9.8% | 4.9% |
| Apr 2026 | 38.3% | 25.5% | 19.1% | 12.8% | 4.3% |
| May 2026 | 45.5% | 21.8% | 18.2% | 9.1% | 5.5% |
| Jun 2026 | 47.2% | 24.5% | 17% | 9.4% | 1.9% |
| Jul 2026 | 49% | 24.5% | 14.3% | 10.2% | 2% |
| Aug 2026 | 36.4% | 30.9% | 20% | 9.1% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 200 | -16.7% | -12.6 points | |
| 2, held 2nd | 30.9% | 170 | +41.7% | +6.4 points | |
| 3, held 3rd | 20% | 110 | +57.1% | +5.7 points | |
| 4, held 4th | 9.1% | 50 | 0% | -1.1 points | |
| 5, held 5th | 3.6% | 20 | +100% | +1.6 points |
36.4%
held 1st · 200 estimated branded searches · -16.7% vs prior month · -12.6 points
30.9%
held 2nd · 170 estimated branded searches · +41.7% vs prior month · +6.4 points
20%
held 3rd · 110 estimated branded searches · +57.1% vs prior month · +5.7 points
4.
Criteo9.1%
held 4th · 50 estimated branded searches · 0% vs prior month · -1.1 points
3.6%
held 5th · 20 estimated branded searches · +100% vs prior month · +1.6 points
Compare search popularity between StackAdapt and its closest rivals
How has branded search demand for StackAdapt changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for StackAdapt in New Zealand rose from 90 to 110.
- Across the 11 months ending August 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms in New Zealand increased from 18% to 20%.
- Across the 11 months ending August 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms in New Zealand peaked at 20% in November 2025 and was lowest at 12.9% in December 2025.
- Across the 11 months ending August 2026, StackAdapt fell from 2nd to 3rd among programmatic advertising platforms in New Zealand.
How did search popularity change for New Zealand programmatic advertising platforms in August 2026?
5 changes
In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 24.5% to 30.9%.
In August 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 14.3% to 20%.
In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%.
In August 2026, Display & Video 360 lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 49% to 36.4%.
In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 10.2% to 9.1%.
How is StackAdapt measured?
Brandwave collects information about searches that people make online using StackAdapt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- stackadapt
- stackadapt com
- stackadapt ctv
- stackadapt dsp
- stackadapt programmatic
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Is StackAdapt your brand?
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