Brandwave

How popular isSpellbound Games?

In October 2026, people searched for Spellbound Games by name about 1,600 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 4.1% of all New Zealand card and tabletop game store searches, placing Spellbound Games eighth out of 11 stores. When we asked both ChatGPT and Google AI Overviews about card and tabletop game stores, Spellbound Games appeared in two of the four answers and was the third most recommended of the 11.

Search and AI answers in October 2026

Spellbound Games is the eighth most searched of 11 competitors and the third most recommended in the AI answers we collected.

  1. Hobby LordsShare of searches 31.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  2. Card MerchantShare of searches 25.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Cerberus GamesShare of searches 9.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Goblin GamesShare of searches 7.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. Spellbound GamesShare of searches 4.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

+6 more

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Top card and tabletop game stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Spellbound Games was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Spellbound Games is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vagabond Games & Collectables1st
  2. Cerberus Games2nd
  3. Spellbound Games3rd
  4. Card Merchant4th
  5. Bea DnD Games5th
  6. Goblin Games6th
  7. Hobby Lords7th
  8. Shuffle and Cut–
  9. Nova Games–
  10. Calico Keep–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Card Merchant3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cerberus Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spellbound Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vagabond Games & Collectables2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bea DnD Games2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobby Lords1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goblin Games1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shuffle and Cut0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nova Games0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Calico Keep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about card and tabletop game stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Spellbound Games compared with other New Zealand card and tabletop game stores?

Spellbound Games against card and tabletop game stores in New Zealand, by month

Share of searches by month for Hobby Lords, Card Merchant, Cerberus Games, Goblin Games, Shuffle and Cut, Nova Games, Calico Keep, Spellbound Games, Vagabond Games & Collectables, Bea DnD Games. The figures are in the table below the chart.

View monthly share of searches table
MonthHobby LordsCard MerchantCerberus GamesGoblin GamesShuffle and CutNova GamesCalico KeepSpellbound GamesVagabond Games & CollectablesBea DnD GamesGaming DNA
Nov 202525.4%26.8%7.8%7.8%8%6.5%5.6%5.1%4.3%2.4%0.24%
Dec 202521.3%26.6%9.7%7.8%7.9%7.8%5.6%5.1%4.3%3.5%0.38%
Jan 202624.1%24.6%9%9%9.1%6%6.6%4.7%4%2.5%0.42%
Feb 202622.7%28.5%8.3%8.3%8.5%6.9%5.2%5.5%2.9%2.9%0.32%
Mar 202623%23.6%10.5%10.5%8.5%7%5.4%4.7%3.8%2.6%0.5%
Apr 202628.1%24.2%8.8%8.8%7.2%7.1%5.4%4.6%3.2%2.2%0.34%
May 202625.2%25.8%7.5%9.4%7.6%6.3%5.6%6.2%3.4%2.6%0.36%
Jun 202630.6%24.6%7.2%9%7.3%6%4.8%4.7%3.2%2.2%0.42%
Jul 202629.6%24.8%9%9%6.1%6%4.7%4.8%3.3%2.2%0.43%
Aug 202630.3%24.4%7.1%8.9%7.2%5.9%4.5%4.7%3.9%2.5%0.52%
Sep 202634.3%23.4%6.9%8.5%6.9%5.7%4.1%4.5%3.1%2.1%0.4%
Oct 202631.3%25.2%9.1%7.4%6.2%6.1%4.5%4.1%3.3%2.5%0.36%

  1. 1.Hobby Lords

    31.3%

    Held 1st. 12.3K estimated branded searches, -15.2% vs prior month. Share -3.1 points.

  2. 2.Card Merchant

    25.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Cerberus Games

    9.1%

    Moved from 5th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.3 points.

  4. 4.Goblin Games

    7.4%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.2 points.

  5. 5.Shuffle and Cut

    6.2%

    Moved from 4th to 5th. 2.4K estimated branded searches, -17.1% vs prior month. Share -0.8 points.

  6. 6.Nova Games

    6.1%

    Held 6th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.4 points.

  7. 7.Calico Keep

    4.5%

    Moved from 8th to 7th. 1.8K estimated branded searches, +1.7% vs prior month. Share +0.4 points.

  8. 8.Spellbound Games

    4.1%

    Moved from 7th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  9. 9.Vagabond Games & Collectables

    3.3%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Bea DnD Games

    2.5%

    Held 10th. 1K estimated branded searches, +13.6% vs prior month. Share +0.5 points.

  11. 11.Gaming DNA

    0.36%

    Held 11th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Spellbound Games and its closest rivals

Every comparison with Spellbound Games

10 comparisons

How has branded search demand for Spellbound Games changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Spellbound Games in New Zealand fell from 1.9K to 1.6K.
  • Across the 12 months ending October 2026, Spellbound Games’ share of searches among card and tabletop game stores in New Zealand decreased from 5.1% to 4.1%.
  • Across the 12 months ending October 2026, Spellbound Games’ share of searches among card and tabletop game stores in New Zealand peaked at 6.2% in May 2026 and was lowest at 4.1% in October 2026.

How did search popularity change for New Zealand card and tabletop game stores in October 2026?

6 changes

  1. In October 2026, Cerberus Games overtook Goblin Games and Shuffle and Cut to rank 3rd among card and tabletop game stores in New Zealand, with 9.1% of the searches.

  2. In October 2026, Card Merchant gained share of searches among card and tabletop game stores in New Zealand, from 23.4% to 25.2%.

  3. In October 2026, Hobby Lords lost share of searches among card and tabletop game stores in New Zealand, from 34.3% to 31.3%.

  4. In October 2026, Goblin Games lost share of searches among card and tabletop game stores in New Zealand, from 8.5% to 7.4%.

  5. In October 2026, Shuffle and Cut lost share of searches among card and tabletop game stores in New Zealand, from 6.9% to 6.2%.

  6. Spellbound Games’ share of searches among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 4.8% to 4.1% in October 2026.

How are Spellbound Games’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spellbound Games’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spellbound games

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How the Brand Demand Index is measured

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