Brandwave

How popular isSmile.io?

In September 2026, people searched for Smile.io by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 2.9% of all New Zealand ecommerce loyalty software searches, placing Smile.io fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about ecommerce loyalty software, Smile.io appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Smile.io is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. MarselloShare of searches 70.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. YotpoShare of searches 22.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. LoyaltyLionShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Smile.ioShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. RivoShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top ecommerce loyalty software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smile.io was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smile.io is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Smile.io1st
  2. LoyaltyLion2nd
  3. Marsello3rd
  4. Yotpo4th
  5. Rivo5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LoyaltyLion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smile.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marsello2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yotpo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rivo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ecommerce loyalty software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ecommerce loyalty software compete with Smile.io?

Smile.io against ecommerce loyalty software in New Zealand, by month

Share of searches by month for Marsello, Yotpo, LoyaltyLion, Smile.io. The figures are in the table below the chart.

View monthly share of searches table
MonthMarselloYotpoLoyaltyLionSmile.ioRivo
Oct 202531.9%62.3%2.9%1.4%1.4%
Nov 202545.8%43.8%2.1%4.2%4.2%
Dec 202552.4%35.7%2.4%7.1%2.4%
Jan 202639.1%47.8%4.3%6.5%2.2%
Feb 202657.4%31.9%2.1%4.3%4.3%
Mar 202656.3%33.3%2.1%2.1%6.3%
Apr 202664.3%28.6%2.4%2.4%2.4%
May 202667.3%24.5%2%4.1%2%
Jun 202671.4%21.4%1.8%3.6%1.8%
Jul 202671.4%21.4%1.8%1.8%3.6%
Aug 202678.9%15.8%1.3%1.3%2.6%
Sep 202670.6%22.1%2.9%2.9%1.5%

  1. 1.Marsello

    70.6%

    Held 1st. 480 estimated branded searches, -20% vs prior month. Share -8.4 points.

  2. 2.Yotpo

    22.1%

    Held 2nd. 150 estimated branded searches, +25% vs prior month. Share +6.3 points.

  3. 3.LoyaltyLion

    2.9%

    Moved from 4th to 3rd. 20 estimated branded searches, +100% vs prior month. Share +1.6 points.

  4. 4.Smile.io

    2.9%

    Moved from 5th to 4th. 20 estimated branded searches, +100% vs prior month. Share +1.6 points.

  5. 5.Rivo

    1.5%

    Moved from 3rd to 5th. 10 estimated branded searches, -50% vs prior month. Share -1.2 points.

Compare popularity between Smile.io and its closest rivals

How has branded search demand for Smile.io changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smile.io in New Zealand rose from 10 to 20.
  • Across the 12 months ending September 2026, Smile.io’s share of searches among ecommerce loyalty software in New Zealand increased from 1.4% to 2.9%.
  • Across the 12 months ending September 2026, Smile.io’s share of searches among ecommerce loyalty software in New Zealand peaked at 7.1% in December 2025 and was lowest at 1.3% in August 2026.
  • Across the 12 months ending September 2026, Smile.io rose from 5th to 4th among ecommerce loyalty software in New Zealand.

How did search popularity change for New Zealand ecommerce loyalty software in September 2026?

5 changes

  1. In September 2026, LoyaltyLion overtook Rivo to rank 3rd among ecommerce loyalty software in New Zealand, with 2.9% of the searches.

  2. In September 2026, Smile.io overtook Rivo to rank 4th among ecommerce loyalty software in New Zealand, with 2.9% of the searches.

  3. In September 2026, Yotpo gained share of searches among ecommerce loyalty software in New Zealand, from 15.8% to 22.1%.

  4. In September 2026, Marsello lost share of searches among ecommerce loyalty software in New Zealand, from 78.9% to 70.6%.

  5. In September 2026, Rivo lost share of searches among ecommerce loyalty software in New Zealand, from 2.6% to 1.5%.

How are Smile.io’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Smile.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smile io
  • smile io points
  • smile io rewards
  • smileio
  • smileio points
  • smileio rewards

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How the Brand Demand Index is measured

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