How popular isSAM in search?
In August 2026, there were an estimated 160 branded searches for SAM in New Zealand which is down 23.8% over the last 11 months. SAM holds 10.3% estimated Share of Search among New Zealand automotive workshop software and is ranked 3rd of 3 competitors for search popularity.
MechanicDesk74.4%
Workshop Software15.4%
SAM10.3%
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Which automotive workshop software compete with SAM?
Share of Search by month for MechanicDesk, Workshop Software, SAM. The figures are in the table below the chart.
View monthly share of search table
| Month | MechanicDesk | Workshop Software | SAM |
|---|---|---|---|
| Oct 2025 | 65% | 20.3% | 14.7% |
| Nov 2025 | 63.5% | 20.3% | 16.2% |
| Dec 2025 | 73.1% | 15.4% | 11.5% |
| Jan 2026 | 66% | 17.4% | 16.7% |
| Feb 2026 | 68.1% | 18.8% | 13% |
| Mar 2026 | 65.1% | 22.9% | 12% |
| Apr 2026 | 70.2% | 19.2% | 10.6% |
| May 2026 | 74.7% | 16.7% | 8.7% |
| Jun 2026 | 74% | 16% | 10% |
| Jul 2026 | 71.3% | 19.1% | 9.6% |
| Aug 2026 | 74.4% | 15.4% | 10.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.4% | 1.2K | +3.6% | +3 points | |
| 2, held 2nd | 15.4% | 240 | -20% | -3.7 points | |
| 3, held 3rd | 10.3% | 160 | +6.7% | +0.7 points |
74.4%
held 1st · 1.2K estimated branded searches · +3.6% vs prior month · +3 points
15.4%
held 2nd · 240 estimated branded searches · -20% vs prior month · -3.7 points
3.
SAM10.3%
held 3rd · 160 estimated branded searches · +6.7% vs prior month · +0.7 points
Compare search popularity between SAM and its closest rivals
How has branded search demand for SAM changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SAM in New Zealand fell from 210 to 160.
- Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand decreased from 14.7% to 10.3%.
- Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand peaked at 16.7% in January 2026 and was lowest at 8.7% in May 2026.
How did search popularity change for New Zealand automotive workshop software in August 2026?
3 changes
In August 2026, MechanicDesk gained estimated Share of Search among automotive workshop software in New Zealand, from 71.3% to 74.4%.
In August 2026, SAM gained estimated Share of Search among automotive workshop software in New Zealand, from 9.6% to 10.3%.
In August 2026, Workshop Software lost estimated Share of Search among automotive workshop software in New Zealand, from 19.1% to 15.4%.
How is SAM measured?
Brandwave collects information about searches that people make online using SAM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- sam automotive
- sam automotive software
- sam workshop software
- web sam
- websam
Who owns SAM?
SAM is owned by Auxo Software. Brandwave does not track any other brands owned by Auxo Software.
Do you work for SAM? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SAM your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.