SAM vs Workshop Software:Which is more popular by branded search in New Zealand?
In August 2026, Workshop Software had more branded searches than SAM among automotive workshop software in New Zealand. Workshop Software was estimated to have 240 branded searches compared to SAM’s 160, and held a 15.4% Share of Search versus SAM’s 10.3%.
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Which is more popular in search, SAM or Workshop Software?
Compare workshop management systems available to New Zealand automotive repair businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Workshop Software, SAM. The figures are in the table below the chart.
View monthly share of search table
| Month | MechanicDesk | Workshop Software | SAM |
|---|---|---|---|
| Oct 2025 | 65% | 20.3% | 14.7% |
| Nov 2025 | 63.5% | 20.3% | 16.2% |
| Dec 2025 | 73.1% | 15.4% | 11.5% |
| Jan 2026 | 66% | 17.4% | 16.7% |
| Feb 2026 | 68.1% | 18.8% | 13% |
| Mar 2026 | 65.1% | 22.9% | 12% |
| Apr 2026 | 70.2% | 19.2% | 10.6% |
| May 2026 | 74.7% | 16.7% | 8.7% |
| Jun 2026 | 74% | 16% | 10% |
| Jul 2026 | 71.3% | 19.1% | 9.6% |
| Aug 2026 | 74.4% | 15.4% | 10.3% |
| Sep 2026 | — | — | — |
How has the SAM and Workshop Software comparison changed over the last 12 months?
3 findings
- Workshop Software was ahead of SAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand moved from 14.7% to 10.3%, and its estimated monthly branded searches moved from 210 to 160.
- Across the 11 months ending August 2026, Workshop Software’s estimated Share of Search among automotive workshop software in New Zealand moved from 20.3% to 15.4%, and its estimated monthly branded searches moved from 290 to 240.
How did search popularity change for New Zealand automotive workshop software in August 2026?
2 changes
In August 2026, SAM gained estimated Share of Search among automotive workshop software in New Zealand, from 9.6% to 10.3%.
In August 2026, Workshop Software lost estimated Share of Search among automotive workshop software in New Zealand, from 19.1% to 15.4%.
How each brand is measured
Brandwave collects information about searches that people make online using SAM’s and Workshop Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SAM
5 branded search terms
- sam automotive
- sam automotive software
- sam workshop software
- web sam
- websam
Workshop Software
4 branded search terms
- workshop software
- workshop software nz
- workshopsoftware com
- workshopsoftware com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.