MechanicDesk vs SAM:Which is more popular by branded search in New Zealand?
In August 2026, MechanicDesk had more branded searches than SAM among automotive workshop software in New Zealand. MechanicDesk was estimated to have 1.2K branded searches compared to SAM’s 160, and held a 74.4% Share of Search versus SAM’s 10.3%.
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Which is more popular in search, MechanicDesk or SAM?
Compare workshop management systems available to New Zealand automotive repair businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MechanicDesk, SAM. The figures are in the table below the chart.
View monthly share of search table
| Month | MechanicDesk | Workshop Software | SAM |
|---|---|---|---|
| Oct 2025 | 65% | 20.3% | 14.7% |
| Nov 2025 | 63.5% | 20.3% | 16.2% |
| Dec 2025 | 73.1% | 15.4% | 11.5% |
| Jan 2026 | 66% | 17.4% | 16.7% |
| Feb 2026 | 68.1% | 18.8% | 13% |
| Mar 2026 | 65.1% | 22.9% | 12% |
| Apr 2026 | 70.2% | 19.2% | 10.6% |
| May 2026 | 74.7% | 16.7% | 8.7% |
| Jun 2026 | 74% | 16% | 10% |
| Jul 2026 | 71.3% | 19.1% | 9.6% |
| Aug 2026 | 74.4% | 15.4% | 10.3% |
| Sep 2026 | — | — | — |
How has the MechanicDesk and SAM comparison changed over the last 12 months?
3 findings
- MechanicDesk was ahead of SAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MechanicDesk’s estimated Share of Search among automotive workshop software in New Zealand moved from 65% to 74.4%, and its estimated monthly branded searches moved from 930 to 1.2K.
- Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand moved from 14.7% to 10.3%, and its estimated monthly branded searches moved from 210 to 160.
How did search popularity change for New Zealand automotive workshop software in August 2026?
2 changes
In August 2026, MechanicDesk gained estimated Share of Search among automotive workshop software in New Zealand, from 71.3% to 74.4%.
In August 2026, SAM gained estimated Share of Search among automotive workshop software in New Zealand, from 9.6% to 10.3%.
How each brand is measured
Brandwave collects information about searches that people make online using MechanicDesk’s and SAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MechanicDesk
9 branded search terms
- mechanic desk
- mechanic desk app
- mechanic desk nz
- mechanic desk software
- mechanicdesk
- mechanicdesk app
- mechanicdesk com au
- mechanicdesk nz
- mechanicdesk review
SAM
5 branded search terms
- sam automotive
- sam automotive software
- sam workshop software
- web sam
- websam
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.