Brandwave

How popular isRakuten Advertising in search?

In August 2026, there were an estimated 40 branded searches for Rakuten Advertising in New Zealand which is up 33.3% over the last 11 months. Rakuten Advertising holds 11.1% estimated Share of Search among New Zealand affiliate networks and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Awin36.1%
  2. Commission Factory36.1%
  3. Partnerize11.1%
  4. Rakuten Advertising11.1%
  5. impact.com5.6%

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Which affiliate networks compete with Rakuten Advertising?

Rakuten Advertising against affiliate networks in New Zealand, by month

Share of Search by month for Awin, Commission Factory, Partnerize, Rakuten Advertising, impact.com. The figures are in the table below the chart.

View monthly share of search table
MonthAwinCommission FactoryPartnerizeRakuten Advertisingimpact.com
Oct 202542.4%33.3%6.1%9.1%9.1%
Nov 202539.4%33.3%6.1%9.1%12.1%
Dec 202539.1%34.8%8.7%8.7%8.7%
Jan 202638.6%34.1%9.1%9.1%9.1%
Feb 202650%22.2%13.9%8.3%5.6%
Mar 202634.4%37.5%6.3%12.5%9.4%
Apr 202625.8%38.7%12.9%9.7%12.9%
May 202638.2%26.5%11.8%11.8%11.8%
Jun 202637.5%37.5%6.3%9.4%9.4%
Jul 202633.3%36.7%10%6.7%13.3%
Aug 202636.1%36.1%11.1%11.1%5.6%
Sep 2026—————
  1. 1.Awin

    36.1%

    moved from 2nd to 1st · 130 estimated branded searches · +30% vs prior month · +2.8 points

  2. moved from 1st to 2nd · 130 estimated branded searches · +18.2% vs prior month · -0.6 points

  3. 3.Partnerize

    11.1%

    moved from 4th to 3rd · 40 estimated branded searches · +33.3% vs prior month · +1.1 points

  4. moved from 5th to 4th · 40 estimated branded searches · +100% vs prior month · +4.4 points

  5. moved from 3rd to 5th · 20 estimated branded searches · -50% vs prior month · -7.8 points

Compare search popularity between Rakuten Advertising and its closest rivals

How has branded search demand for Rakuten Advertising changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten Advertising in New Zealand rose from 30 to 40.
  • Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks in New Zealand increased from 9.1% to 11.1%.
  • Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks in New Zealand peaked at 12.5% in March 2026 and was lowest at 6.7% in July 2026.

How did search popularity change for New Zealand affiliate networks in August 2026?

  1. In August 2026, Awin overtook Commission Factory to take the highest estimated Share of Search among affiliate networks in New Zealand, at 36.1%.

  2. In August 2026, Partnerize overtook impact.com to rank 3rd among affiliate networks in New Zealand, at 11.1%.

  3. In August 2026, Rakuten Advertising overtook impact.com to rank 4th among affiliate networks in New Zealand, at 11.1%.

  4. In August 2026, impact.com lost estimated Share of Search among affiliate networks in New Zealand, from 13.3% to 5.6%.

  5. In August 2026, Commission Factory lost estimated Share of Search among affiliate networks in New Zealand, from 36.7% to 36.1%.

How is Rakuten Advertising measured?

Brandwave collects information about searches that people make online using Rakuten Advertising’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • rakuten advertising
  • rakuten advertising affiliate
  • rakuten advertising affiliate program
  • rakuten affiliate

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How the Brand Demand Index is measured

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Is Rakuten Advertising your brand?

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