impact.com vs Rakuten Advertising:Which is more popular by branded search in New Zealand?
In August 2026, Rakuten Advertising had more branded searches than impact.com among affiliate networks in New Zealand. Rakuten Advertising was estimated to have 40 branded searches compared to impact.com’s 20, and held an 11.1% Share of Search versus impact.com’s 5.6%.
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Which is more popular in search, impact.com or Rakuten Advertising?
Compare the affiliate and partner marketing networks New Zealand brands run programmes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rakuten Advertising, impact.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Awin | Commission Factory | Partnerize | Rakuten Advertising | impact.com |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 33.3% | 6.1% | 9.1% | 9.1% |
| Nov 2025 | 39.4% | 33.3% | 6.1% | 9.1% | 12.1% |
| Dec 2025 | 39.1% | 34.8% | 8.7% | 8.7% | 8.7% |
| Jan 2026 | 38.6% | 34.1% | 9.1% | 9.1% | 9.1% |
| Feb 2026 | 50% | 22.2% | 13.9% | 8.3% | 5.6% |
| Mar 2026 | 34.4% | 37.5% | 6.3% | 12.5% | 9.4% |
| Apr 2026 | 25.8% | 38.7% | 12.9% | 9.7% | 12.9% |
| May 2026 | 38.2% | 26.5% | 11.8% | 11.8% | 11.8% |
| Jun 2026 | 37.5% | 37.5% | 6.3% | 9.4% | 9.4% |
| Jul 2026 | 33.3% | 36.7% | 10% | 6.7% | 13.3% |
| Aug 2026 | 36.1% | 36.1% | 11.1% | 11.1% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the impact.com and Rakuten Advertising comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Rakuten Advertising took it in February 2026, impact.com took it in April 2026, Rakuten Advertising took it in August 2026.
- Across the 11 months ending August 2026, impact.com’s estimated Share of Search among affiliate networks in New Zealand moved from 9.1% to 5.6%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks in New Zealand moved from 9.1% to 11.1%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand affiliate networks in August 2026?
3 changes
In August 2026, Partnerize overtook impact.com to rank 3rd among affiliate networks in New Zealand, at 11.1%.
In August 2026, Rakuten Advertising overtook impact.com to rank 4th among affiliate networks in New Zealand, at 11.1%.
In August 2026, impact.com lost estimated Share of Search among affiliate networks in New Zealand, from 13.3% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using impact.com’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
impact.com
5 branded search terms
- impact com
- impact com affiliate
- impact com affiliate program
- impact radius
- impactcom
Rakuten Advertising
4 branded search terms
- rakuten advertising
- rakuten advertising affiliate
- rakuten advertising affiliate program
- rakuten affiliate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.