How popular isPublic Trust in search?
In August 2026, there were an estimated 7.4K branded searches for Public Trust in New Zealand which is down 69.1% over the last 11 months. Public Trust holds 70.3% estimated Share of Search among New Zealand will and estate services and is ranked 1st of 3 competitors for search popularity.
Public Trust70.3%
Perpetual Guardian25.5%
Footprint4.2%
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Which will and estate services compete with Public Trust?
Share of Search by month for Public Trust, Perpetual Guardian, Footprint. The figures are in the table below the chart.
View monthly share of search table
| Month | Public Trust | Perpetual Guardian | Footprint |
|---|---|---|---|
| Oct 2025 | 89% | 9.9% | 1.1% |
| Nov 2025 | 71.4% | 25.7% | 2.9% |
| Dec 2025 | 75.8% | 22.3% | 1.9% |
| Jan 2026 | 71.9% | 24.5% | 3.6% |
| Feb 2026 | 70.7% | 26.1% | 3.2% |
| Mar 2026 | 70.8% | 25.5% | 3.7% |
| Apr 2026 | 80.4% | 17.1% | 2.5% |
| May 2026 | 71.1% | 25.3% | 3.6% |
| Jun 2026 | 71% | 25.2% | 3.8% |
| Jul 2026 | 67.4% | 28% | 4.5% |
| Aug 2026 | 70.3% | 25.5% | 4.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 7.4K | +16.5% | +2.9 points | |
| 2, held 2nd | 25.5% | 2.7K | +1.9% | -2.5 points | |
| 3, held 3rd | 4.2% | 440 | +2.3% | -0.4 points |
70.3%
held 1st · 7.4K estimated branded searches · +16.5% vs prior month · +2.9 points
25.5%
held 2nd · 2.7K estimated branded searches · +1.9% vs prior month · -2.5 points
4.2%
held 3rd · 440 estimated branded searches · +2.3% vs prior month · -0.4 points
Compare search popularity between Public Trust and its closest rivals
How has branded search demand for Public Trust changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Public Trust in New Zealand fell from 24.1K to 7.4K.
- Across the 11 months ending August 2026, Public Trust’s estimated Share of Search among will and estate services in New Zealand decreased from 89% to 70.3%.
- Across the 11 months ending August 2026, Public Trust’s estimated Share of Search among will and estate services in New Zealand peaked at 89% in October 2025 and was lowest at 67.4% in July 2026.
How did search popularity change for New Zealand will and estate services in August 2026?
3 changes
In August 2026, Public Trust gained estimated Share of Search among will and estate services in New Zealand, from 67.4% to 70.3%.
In August 2026, Perpetual Guardian lost estimated Share of Search among will and estate services in New Zealand, from 28% to 25.5%.
Estimated monthly branded searches for Footprint in New Zealand rose 41.9% over 11 measured months, from 310 to 440 in August 2026.
How is Public Trust measured?
Brandwave collects information about searches that people make online using Public Trust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- public trust epa
- public trust near me
- public trust nz
- public trust online
- public trust will
- publictrust
- publictrust co nz
- the public trust
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Is Public Trust your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.