How popular isPerpetual Guardian in search?
In August 2026, there were an estimated 2.7K branded searches for Perpetual Guardian in New Zealand which held steady over the last 11 months. Perpetual Guardian holds 25.5% estimated Share of Search among New Zealand will and estate services and is ranked 2nd of 3 competitors for search popularity.
Public Trust70.3%
Perpetual Guardian25.5%
Footprint4.2%
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Which will and estate services compete with Perpetual Guardian?
Share of Search by month for Public Trust, Perpetual Guardian, Footprint. The figures are in the table below the chart.
View monthly share of search table
| Month | Public Trust | Perpetual Guardian | Footprint |
|---|---|---|---|
| Oct 2025 | 89% | 9.9% | 1.1% |
| Nov 2025 | 71.4% | 25.7% | 2.9% |
| Dec 2025 | 75.8% | 22.3% | 1.9% |
| Jan 2026 | 71.9% | 24.5% | 3.6% |
| Feb 2026 | 70.7% | 26.1% | 3.2% |
| Mar 2026 | 70.8% | 25.5% | 3.7% |
| Apr 2026 | 80.4% | 17.1% | 2.5% |
| May 2026 | 71.1% | 25.3% | 3.6% |
| Jun 2026 | 71% | 25.2% | 3.8% |
| Jul 2026 | 67.4% | 28% | 4.5% |
| Aug 2026 | 70.3% | 25.5% | 4.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 7.4K | +16.5% | +2.9 points | |
| 2, held 2nd | 25.5% | 2.7K | +1.9% | -2.5 points | |
| 3, held 3rd | 4.2% | 440 | +2.3% | -0.4 points |
70.3%
held 1st · 7.4K estimated branded searches · +16.5% vs prior month · +2.9 points
25.5%
held 2nd · 2.7K estimated branded searches · +1.9% vs prior month · -2.5 points
4.2%
held 3rd · 440 estimated branded searches · +2.3% vs prior month · -0.4 points
Compare search popularity between Perpetual Guardian and its closest rivals
How has branded search demand for Perpetual Guardian changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Perpetual Guardian in New Zealand held steady at 2.7K.
- Across the 11 months ending August 2026, Perpetual Guardian’s estimated Share of Search among will and estate services in New Zealand increased from 9.9% to 25.5%.
- Across the 11 months ending August 2026, Perpetual Guardian’s estimated Share of Search among will and estate services in New Zealand peaked at 28% in July 2026 and was lowest at 9.9% in October 2025.
How did search popularity change for New Zealand will and estate services in August 2026?
3 changes
In August 2026, Public Trust gained estimated Share of Search among will and estate services in New Zealand, from 67.4% to 70.3%.
In August 2026, Perpetual Guardian lost estimated Share of Search among will and estate services in New Zealand, from 28% to 25.5%.
Estimated monthly branded searches for Footprint in New Zealand rose 41.9% over 11 measured months, from 310 to 440 in August 2026.
How is Perpetual Guardian measured?
Brandwave collects information about searches that people make online using Perpetual Guardian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- perpetual guardian
- perpetual guardian grants
- perpetual guardian near me
- perpetual guardian new zealand
- perpetual guardian nz
- perpetual guardian trust
- perpetual guardian will
- perpetual guardian wills
- perpetualguardian
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