How popular isFootprint in search?
In August 2026, there were an estimated 440 branded searches for Footprint in New Zealand which is up 41.9% over the last 11 months. Footprint holds 4.2% estimated Share of Search among New Zealand will and estate services and is ranked 3rd of 3 competitors for search popularity.
Public Trust70.3%
Perpetual Guardian25.5%
Footprint4.2%
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Which will and estate services compete with Footprint?
Share of Search by month for Public Trust, Perpetual Guardian, Footprint. The figures are in the table below the chart.
View monthly share of search table
| Month | Public Trust | Perpetual Guardian | Footprint |
|---|---|---|---|
| Oct 2025 | 89% | 9.9% | 1.1% |
| Nov 2025 | 71.4% | 25.7% | 2.9% |
| Dec 2025 | 75.8% | 22.3% | 1.9% |
| Jan 2026 | 71.9% | 24.5% | 3.6% |
| Feb 2026 | 70.7% | 26.1% | 3.2% |
| Mar 2026 | 70.8% | 25.5% | 3.7% |
| Apr 2026 | 80.4% | 17.1% | 2.5% |
| May 2026 | 71.1% | 25.3% | 3.6% |
| Jun 2026 | 71% | 25.2% | 3.8% |
| Jul 2026 | 67.4% | 28% | 4.5% |
| Aug 2026 | 70.3% | 25.5% | 4.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 7.4K | +16.5% | +2.9 points | |
| 2, held 2nd | 25.5% | 2.7K | +1.9% | -2.5 points | |
| 3, held 3rd | 4.2% | 440 | +2.3% | -0.4 points |
70.3%
held 1st · 7.4K estimated branded searches · +16.5% vs prior month · +2.9 points
25.5%
held 2nd · 2.7K estimated branded searches · +1.9% vs prior month · -2.5 points
4.2%
held 3rd · 440 estimated branded searches · +2.3% vs prior month · -0.4 points
Compare search popularity between Footprint and its closest rivals
How has branded search demand for Footprint changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Footprint in New Zealand rose from 310 to 440.
- Across the 11 months ending August 2026, Footprint’s estimated Share of Search among will and estate services in New Zealand increased from 1.1% to 4.2%.
- Across the 11 months ending August 2026, Footprint’s estimated Share of Search among will and estate services in New Zealand peaked at 4.5% in July 2026 and was lowest at 1.1% in October 2025.
How did search popularity change for New Zealand will and estate services in August 2026?
3 changes
In August 2026, Public Trust gained estimated Share of Search among will and estate services in New Zealand, from 67.4% to 70.3%.
In August 2026, Perpetual Guardian lost estimated Share of Search among will and estate services in New Zealand, from 28% to 25.5%.
Estimated monthly branded searches for Footprint in New Zealand rose 41.9% over 11 measured months, from 310 to 440 in August 2026.
How is Footprint measured?
Brandwave collects information about searches that people make online using Footprint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- footprint trust
- footprint will
- myfootprint
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Is Footprint your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.