Brandwave

How popular isProton in search?

In August 2026, there were an estimated 110 branded searches for Proton in New Zealand which is down 21.4% over the last 11 months. Proton holds <0.01% estimated Share of Search among New Zealand car brands and is ranked 86th of 87 competitors for search popularity.

Share of Search, August 2026
  1. Toyota13.8%
  2. Mitsubishi4.9%
  3. BYD4.3%
  4. Ford4.2%
  5. Mazda4.2%
  6. Honda3.7%
  7. Tesla3.5%
  8. +77 more
  9. Austin0.01%
  10. Proton<0.01%
  11. Pontiac<0.01%
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Which car brands compete with Proton?

Proton against car brands in New Zealand, by month

Share of Search by month for Toyota, Mitsubishi, BYD, Ford, Mazda, Honda, Tesla, Kia, Nissan, BMW, Subaru, Volkswagen, Audi, Mercedes-Benz, Suzuki, Hyundai, Porsche, Proton. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaMitsubishiBYDFordMazdaHondaTeslaKiaNissanBMWSubaruVolkswagenAudiMercedes-BenzSuzukiHyundaiPorscheLamborghiniZeekrLand RoverLexusHoldenJaecooGWMJeepFerrariAston MartinJaguarSkodaCheryGeelyVolvoMclarenDodgeRolls-RoyceHavalMGDenzaLeapmotorPeugeotIsuzuCupraXPENGChevroletMINIDongfengPolestarLDVMahindraBentleyCadillacAlfa RomeoFiatMaseratiGMCKGMDaihatsuLotusChryslerInfinitiGenesisRenaultCitroenTankDatsunRAMSmartHummerIneosOpelAbarthSaabTVRSeatMorganOraCaterhamJacLadaLincolnAlpineDSPlymouthRoverAustinProtonPontiac
Oct 202514.1%4.9%2.6%4.5%4.1%4%3.4%3.5%3.9%3.3%3.2%3.2%2.9%2.7%3%2.6%2.5%1.8%0.8%1.5%1.3%1.3%0.75%0.83%1%1%0.81%0.91%0.86%0.58%0.3%0.86%1.3%0.88%0.69%0.88%0.74%0.12%0.49%0.68%0.7%0.68%0.19%0.56%0.52%0.21%0.66%0.39%0.52%0.5%0.42%0.36%0.4%0.44%0.36%0.4%0.25%0.26%0.35%0.28%0.17%0.28%0.25%0.29%0.24%0.18%0.16%0.14%0.17%0.15%0.06%0.1%0.09%0.06%0.05%0.04%0.03%0.05%0.05%0.05%0.03%0.04%0.03%0.02%0.01%0.01%<0.01%
Nov 202514%4.8%3.1%5%4%3.7%3.1%3.6%3.9%3.1%3.1%3.2%2.6%2.8%2.9%2.5%2.6%2.1%0.64%1.5%1.2%1.4%0.77%0.82%1%1.1%0.83%0.88%0.94%0.58%0.32%0.89%1.4%0.86%0.71%0.73%0.84%0.23%0.43%0.65%0.67%0.63%0.27%0.48%0.55%0.54%0.63%0.38%0.44%0.45%0.43%0.37%0.42%0.45%0.37%0.37%0.25%0.3%0.3%0.26%0.17%0.28%0.25%0.19%0.24%0.17%0.12%0.14%0.18%0.13%0.07%0.1%0.08%0.06%0.06%0.03%0.04%0.05%0.03%0.03%0.02%0.05%0.02%0.01%0.01%0.01%<0.01%
Dec 202514%4.9%2.8%4.5%3.9%4.2%3%3.8%3.4%3.2%3.2%2.9%2.7%2.9%2.9%2.5%2.4%1.8%0.66%1.4%1.4%1.3%0.73%0.86%1%1%0.73%1%0.93%0.66%0.35%0.88%1.2%0.79%0.6%0.84%0.84%0.68%0.43%0.7%0.71%0.72%0.19%0.58%0.57%0.36%0.65%0.39%0.48%0.55%0.46%0.38%0.42%0.49%0.41%0.4%0.26%0.28%0.4%0.27%0.16%0.29%0.25%0.23%0.27%0.17%0.13%0.15%0.23%0.2%0.07%0.09%0.09%0.05%0.06%0.04%0.04%0.05%0.03%0.03%0.03%0.06%0.02%0.01%0.01%<0.01%<0.01%
Jan 202615%4.9%3.8%4.9%4.3%4%3.1%4.2%3.5%2.8%3.2%3%2.6%2.9%2.9%2.6%2%1.4%0.59%1.4%1.4%1.2%0.84%0.97%0.97%0.97%0.7%0.76%0.92%0.62%0.34%0.9%0.82%0.7%0.63%0.84%0.93%0.53%0.44%0.66%0.67%0.66%0.28%0.46%0.51%0.32%0.6%0.37%0.48%0.4%0.4%0.35%0.38%0.42%0.35%0.38%0.27%0.27%0.3%0.24%0.17%0.25%0.25%0.2%0.22%0.18%0.14%0.12%0.16%0.14%0.07%0.09%0.08%0.06%0.04%0.04%0.04%0.05%0.04%0.04%0.03%0.07%0.02%0.02%0.01%<0.01%<0.01%
Feb 202615.4%5%3%4.3%4.5%4.2%2.8%3.8%3.5%3%3.2%3.2%2.7%2.7%2.9%2.6%2.3%1.7%0.72%1.3%1.4%1.3%0.82%0.83%0.97%1%0.69%0.7%0.97%0.66%0.38%0.85%0.88%0.81%0.6%0.78%0.83%0.5%0.38%0.71%0.71%0.66%0.33%0.53%0.52%0.39%0.52%0.41%0.42%0.43%0.42%0.37%0.39%0.4%0.37%0.37%0.27%0.24%0.33%0.33%0.19%0.28%0.26%0.22%0.22%0.17%0.15%0.13%0.17%0.14%0.07%0.1%0.08%0.05%0.06%0.04%0.04%0.05%0.04%0.05%0.03%0.04%0.02%0.02%0.01%<0.01%<0.01%
Mar 202613.4%4.4%7.1%3.7%3.5%3.6%5%3.9%3.8%3%2.6%2.7%2.3%2.6%2.6%2.5%2.1%1.6%1.3%1.2%1.3%1.1%1%0.88%0.75%0.85%0.64%0.68%0.86%0.81%0.7%0.86%0.83%0.65%0.55%0.86%0.98%0.37%0.6%0.58%0.58%0.6%0.55%0.44%0.48%1.4%1%0.34%0.37%0.4%0.43%0.29%0.4%0.31%0.3%0.29%0.24%0.21%0.23%0.22%0.14%0.26%0.22%0.18%0.21%0.13%0.18%0.12%0.14%0.14%0.09%0.08%0.07%0.04%0.04%0.05%0.03%0.06%0.03%0.03%0.03%0.03%0.02%0.01%0.01%<0.01%<0.01%
Apr 202613.3%4.6%6.9%3.7%3.3%3.5%4.7%3.7%3.3%2.8%2.7%2.9%2.2%2.4%2.6%2.5%2.2%1.5%1.6%1.1%1.2%1.4%1.2%0.94%0.76%0.81%0.66%0.73%0.86%0.95%0.83%0.96%0.73%0.71%0.65%0.83%0.89%0.47%0.72%0.61%0.54%0.6%0.64%0.61%0.5%1.3%0.83%0.35%0.38%0.39%0.4%0.33%0.37%0.34%0.33%0.28%0.25%0.23%0.25%0.25%0.16%0.25%0.21%0.2%0.19%0.15%0.19%0.13%0.13%0.15%0.07%0.09%0.08%0.05%0.05%0.04%0.03%0.05%0.04%0.04%0.02%0.03%0.01%0.02%0.01%0.01%<0.01%
May 202614.3%5%5%3.9%3.6%3.6%3.7%4.2%3.1%3.1%2.9%3.3%2.5%2.4%2.6%2.3%2.4%1.8%1.4%1.4%1.4%1.1%0.96%0.93%0.84%1.2%0.75%0.81%0.75%0.75%0.65%0.97%0.72%0.68%0.67%0.82%0.71%0.54%0.6%0.63%0.61%0.77%0.52%0.46%0.49%0.65%0.76%0.3%0.34%0.47%0.41%0.38%0.39%0.36%0.34%0.29%0.3%0.28%0.26%0.3%0.15%0.22%0.22%0.19%0.2%0.14%0.19%0.14%0.13%0.13%0.07%0.09%0.08%0.05%0.04%0.04%0.05%0.05%0.05%0.04%0.02%0.03%0.02%0.01%0.02%0.01%<0.01%
Jun 202613.4%5.1%5.1%4.2%3.8%3.9%3.7%3.5%3.2%3.1%3.3%2.9%2.6%2.7%2.5%2.4%2.3%1.7%1.1%1.3%1.2%1.4%0.78%1%0.91%1.1%0.81%0.87%0.73%0.7%0.55%0.97%0.8%0.74%0.74%0.81%0.76%0.45%0.73%0.62%0.7%1.1%0.44%0.54%0.53%0.54%0.64%0.34%0.36%0.44%0.45%0.36%0.35%0.38%0.39%0.36%0.27%0.26%0.28%0.29%0.17%0.24%0.23%0.19%0.19%0.19%0.17%0.13%0.15%0.12%0.06%0.1%0.08%0.06%0.05%0.04%0.03%0.08%0.04%0.03%0.03%0.03%0.01%0.01%0.01%<0.01%<0.01%
Jul 202613.4%5%4.2%4.4%3.9%3.9%3.5%3.6%3.2%3.1%3.2%2.8%2.5%2.5%2.5%2.6%2.5%1.7%1.1%1.6%1.3%1.1%1%1.1%0.87%1.1%0.84%0.71%0.74%0.74%0.7%0.81%1%0.73%0.66%0.78%0.81%0.58%0.63%1%0.62%0.83%0.82%0.47%0.46%0.52%0.59%0.34%0.37%0.44%0.42%0.38%0.76%0.4%0.37%0.36%0.27%0.24%0.24%0.29%0.25%0.24%0.22%0.24%0.18%0.18%0.16%0.14%0.13%0.13%0.07%0.1%0.07%0.05%0.06%0.04%0.03%0.05%0.03%0.03%0.05%0.03%0.01%0.01%0.01%<0.01%0.03%
Aug 202613.8%4.9%4.3%4.2%4.2%3.7%3.5%3.3%3.3%3.1%3.1%3%2.7%2.6%2.6%2.5%2.5%1.6%1.5%1.4%1.4%1.2%1.1%1%1%1%0.9%0.85%0.83%0.82%0.8%0.8%0.75%0.73%0.72%0.71%0.71%0.65%0.64%0.62%0.59%0.57%0.55%0.52%0.5%0.5%0.49%0.48%0.46%0.42%0.42%0.41%0.37%0.37%0.35%0.3%0.27%0.27%0.27%0.25%0.24%0.23%0.23%0.22%0.19%0.17%0.16%0.15%0.14%0.12%0.1%0.08%0.07%0.05%0.05%0.04%0.04%0.04%0.04%0.03%0.03%0.02%0.02%0.02%0.01%<0.01%<0.01%
Sep 2026———————————————————————————————————————————————————————————————————————————————————————
  1. 1.Toyota

    13.8%

    held 1st · 171K estimated branded searches · +9.7% vs prior month · +0.4 points

  2. held 2nd · 60.4K estimated branded searches · +3.4% vs prior month · -0.1 points

  3. 3.BYD

    4.3%

    moved from 4th to 3rd · 53.2K estimated branded searches · +9.2% vs prior month · +0.1 points

  4. 4.Ford

    4.2%

    moved from 3rd to 4th · 52.4K estimated branded searches · +2.9% vs prior month · -0.1 points

  5. 5.Mazda

    4.2%

    held 5th · 52.3K estimated branded searches · +14.3% vs prior month · +0.3 points

  6. 6.Honda

    3.7%

    held 6th · 45.4K estimated branded searches · +0.98% vs prior month · -0.2 points

  7. 7.Tesla

    3.5%

    moved from 8th to 7th · 43.9K estimated branded searches · +7.2% vs prior month · 0 points

  8. 8.Kia

    3.3%

    moved from 7th to 8th · 41.3K estimated branded searches · -1% vs prior month · -0.2 points

  9. 9.Nissan

    3.3%

    moved from 10th to 9th · 41.2K estimated branded searches · +11.7% vs prior month · +0.2 points

  10. 10.BMW

    3.1%

    moved from 11th to 10th · 38.5K estimated branded searches · +6.6% vs prior month · 0 points

  11. 11.Subaru

    3.1%

    moved from 9th to 11th · 38K estimated branded searches · +1.3% vs prior month · -0.2 points

  12. held 12th · 37.7K estimated branded searches · +16.4% vs prior month · +0.3 points

  13. 13.Audi

    2.7%

    moved from 16th to 13th · 33.9K estimated branded searches · +18.2% vs prior month · +0.3 points

  14. held 14th · 32.5K estimated branded searches · +10.3% vs prior month · +0.1 points

  15. 15.Suzuki

    2.6%

    held 15th · 32.3K estimated branded searches · +10.7% vs prior month · +0.1 points

  16. 16.Hyundai

    2.5%

    moved from 13th to 16th · 31.2K estimated branded searches · +2.9% vs prior month · -0.1 points

  17. 17.Porsche

    2.5%

    held 17th · 30.9K estimated branded searches · +7.8% vs prior month · 0 points

  18. held 18th · 20.3K estimated branded searches · +1.5% vs prior month · -0.1 points

  19. 19.Zeekr

    1.5%

    moved from 22nd to 19th · 18.9K estimated branded searches · +49.5% vs prior month · +0.4 points

  20. 20.Land Rover

    1.4%

    moved from 19th to 20th · 17.6K estimated branded searches · -7.8% vs prior month · -0.2 points

  21. 21.Lexus

    1.4%

    moved from 20th to 21st · 16.9K estimated branded searches · +10.3% vs prior month · 0 points

  22. 22.Holden

    1.2%

    moved from 21st to 22nd · 14.8K estimated branded searches · +13.6% vs prior month · +0.1 points

  23. 23.Jaecoo

    1.1%

    moved from 25th to 23rd · 13.4K estimated branded searches · +9.2% vs prior month · 0 points

  24. 24.GWM

    1%

    held 24th · 12.7K estimated branded searches · +3.3% vs prior month · 0 points

  25. 25.Jeep

    1%

    moved from 28th to 25th · 12.5K estimated branded searches · +22.9% vs prior month · +0.1 points

  26. 26.Ferrari

    1%

    moved from 23rd to 26th · 12.4K estimated branded searches · -0.16% vs prior month · -0.1 points

  27. moved from 29th to 27th · 11.2K estimated branded searches · +13.8% vs prior month · +0.1 points

  28. 28.Jaguar

    0.85%

    moved from 39th to 28th · 10.5K estimated branded searches · +26.2% vs prior month · +0.1 points

  29. 29.Skoda

    0.83%

    moved from 37th to 29th · 10.3K estimated branded searches · +18.3% vs prior month · +0.1 points

  30. 30.Chery

    0.82%

    moved from 36th to 30th · 10.2K estimated branded searches · +17% vs prior month · +0.1 points

  31. 31.Geely

    0.8%

    moved from 40th to 31st · 9.9K estimated branded searches · +21.1% vs prior month · +0.1 points

  32. 32.Volvo

    0.8%

    held 32nd · 9.9K estimated branded searches · +4.5% vs prior month · 0 points

  33. 33.Mclaren

    0.75%

    moved from 27th to 33rd · 9.3K estimated branded searches · -20.4% vs prior month · -0.3 points

  34. 34.Dodge

    0.73%

    moved from 38th to 34th · 9.1K estimated branded searches · +6.2% vs prior month · 0 points

  35. 35.Rolls-Royce

    0.72%

    moved from 41st to 35th · 8.9K estimated branded searches · +16.3% vs prior month · +0.1 points

  36. 36.Haval

    0.71%

    moved from 34th to 36th · 8.8K estimated branded searches · -3.3% vs prior month · -0.1 points

  37. 37.MG

    0.71%

    moved from 33rd to 37th · 8.8K estimated branded searches · -7.2% vs prior month · -0.1 points

  38. 38.Denza

    0.65%

    moved from 45th to 38th · 8.1K estimated branded searches · +20.5% vs prior month · +0.1 points

  39. 39.Leapmotor

    0.64%

    moved from 42nd to 39th · 8K estimated branded searches · +8.8% vs prior month · 0 points

  40. 40.Peugeot

    0.62%

    moved from 26th to 40th · 7.7K estimated branded searches · -37.1% vs prior month · -0.4 points

  41. 41.Isuzu

    0.59%

    moved from 43rd to 41st · 7.4K estimated branded searches · +1.8% vs prior month · 0 points

  42. 42.Cupra

    0.57%

    moved from 30th to 42nd · 7.1K estimated branded searches · -26.5% vs prior month · -0.3 points

  43. 43.XPENG

    0.55%

    moved from 31st to 43rd · 6.8K estimated branded searches · -29.3% vs prior month · -0.3 points

  44. 44.Chevrolet

    0.52%

    moved from 47th to 44th · 6.5K estimated branded searches · +17.4% vs prior month · 0 points

  45. 45.MINI

    0.5%

    moved from 48th to 45th · 6.3K estimated branded searches · +16.6% vs prior month · 0 points

  46. 46.Dongfeng

    0.5%

    held 46th · 6.2K estimated branded searches · +1.1% vs prior month · 0 points

  47. 47.Polestar

    0.49%

    moved from 44th to 47th · 6.1K estimated branded searches · -10.8% vs prior month · -0.1 points

  48. 48.LDV

    0.48%

    moved from 56th to 48th · 6K estimated branded searches · +49.1% vs prior month · +0.1 points

  49. 49.Mahindra

    0.46%

    moved from 53rd to 49th · 5.7K estimated branded searches · +30.3% vs prior month · +0.1 points

  50. 50.Bentley

    0.42%

    moved from 49th to 50th · 5.3K estimated branded searches · +2.1% vs prior month · 0 points

  51. 51.Cadillac

    0.42%

    moved from 50th to 51st · 5.2K estimated branded searches · +6.2% vs prior month · 0 points

  52. 52.Alfa Romeo

    0.41%

    held 52nd · 5.1K estimated branded searches · +15.9% vs prior month · 0 points

  53. 53.Fiat

    0.37%

    moved from 35th to 53rd · 4.6K estimated branded searches · -48.8% vs prior month · -0.4 points

  54. 54.Maserati

    0.37%

    moved from 51st to 54th · 4.5K estimated branded searches · -2.2% vs prior month · 0 points

  55. 55.GMC

    0.35%

    moved from 54th to 55th · 4.3K estimated branded searches · +1.4% vs prior month · 0 points

  56. 56.KGM

    0.3%

    moved from 55th to 56th · 3.8K estimated branded searches · -10.7% vs prior month · -0.1 points

  57. 57.Daihatsu

    0.27%

    moved from 58th to 57th · 3.4K estimated branded searches · +9.4% vs prior month · 0 points

  58. 58.Lotus

    0.27%

    moved from 60th to 58th · 3.4K estimated branded searches · +18.6% vs prior month · 0 points

  59. 59.Chrysler

    0.27%

    moved from 61st to 59th · 3.4K estimated branded searches · +18.7% vs prior month · 0 points

  60. 60.Infiniti

    0.25%

    moved from 57th to 60th · 3.1K estimated branded searches · -8% vs prior month · 0 points

  61. 61.Genesis

    0.24%

    moved from 59th to 61st · 2.9K estimated branded searches · -0.34% vs prior month · 0 points

  62. 62.Renault

    0.23%

    moved from 63rd to 62nd · 2.8K estimated branded searches · +1.1% vs prior month · 0 points

  63. 63.Citroen

    0.23%

    moved from 64th to 63rd · 2.8K estimated branded searches · +10.1% vs prior month · 0 points

  64. 64.Tank

    0.22%

    moved from 62nd to 64th · 2.7K estimated branded searches · -4.6% vs prior month · 0 points

  65. 65.Datsun

    0.19%

    held 65th · 2.4K estimated branded searches · +15% vs prior month · 0 points

  66. 66.RAM

    0.17%

    held 66th · 2.2K estimated branded searches · +5.9% vs prior month · 0 points

  67. 67.Smart

    0.16%

    held 67th · 1.9K estimated branded searches · +0.52% vs prior month · 0 points

  68. 68.Hummer

    0.15%

    held 68th · 1.8K estimated branded searches · +10.4% vs prior month · 0 points

  69. 69.Ineos

    0.14%

    moved from 70th to 69th · 1.8K estimated branded searches · +20.5% vs prior month · 0 points

  70. 70.Opel

    0.12%

    moved from 69th to 70th · 1.5K estimated branded searches · -4.5% vs prior month · 0 points

  71. 71.Abarth

    0.1%

    moved from 73rd to 71st · 1.2K estimated branded searches · +55.8% vs prior month · 0 points

  72. 72.Saab

    0.08%

    moved from 71st to 72nd · 970 estimated branded searches · -19.8% vs prior month · 0 points

  73. 73.TVR

    0.07%

    moved from 72nd to 73rd · 880 estimated branded searches · +10% vs prior month · 0 points

  74. 74.Seat

    0.05%

    moved from 76th to 74th · 610 estimated branded searches · +5.2% vs prior month · 0 points

  75. 75.Morgan

    0.05%

    moved from 74th to 75th · 570 estimated branded searches · -19.7% vs prior month · 0 points

  76. 76.Ora

    0.04%

    moved from 78th to 76th · 550 estimated branded searches · +14.6% vs prior month · 0 points

  77. 77.Caterham

    0.04%

    moved from 79th to 77th · 530 estimated branded searches · +35.9% vs prior month · 0 points

  78. 78.Jac

    0.04%

    moved from 77th to 78th · 530 estimated branded searches · -5.4% vs prior month · 0 points

  79. 79.Lada

    0.04%

    moved from 80th to 79th · 480 estimated branded searches · +23.1% vs prior month · 0 points

  80. 80.Lincoln

    0.03%

    moved from 81st to 80th · 390 estimated branded searches · 0% vs prior month · 0 points

  81. 81.Alpine

    0.03%

    moved from 75th to 81st · 320 estimated branded searches · -45.8% vs prior month · 0 points

  82. 82.DS

    0.02%

    moved from 83rd to 82nd · 280 estimated branded searches · -22.2% vs prior month · 0 points

  83. 83.Plymouth

    0.02%

    moved from 86th to 83rd · 210 estimated branded searches · +50% vs prior month · 0 points

  84. 84.Rover

    0.02%

    moved from 85th to 84th · 210 estimated branded searches · +23.5% vs prior month · 0 points

  85. 85.Austin

    0.01%

    moved from 84th to 85th · 140 estimated branded searches · -17.6% vs prior month · 0 points

  86. 86.Proton

    <0.01%

    moved from 87th to 86th · 110 estimated branded searches · 0% vs prior month · 0 points

  87. 87.Pontiac

    <0.01%

    moved from 82nd to 87th · 90 estimated branded searches · -76.9% vs prior month · 0 points

Compare search popularity between Proton and its closest rivals

How has branded search demand for Proton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Proton in New Zealand fell from 140 to 110.
  • Across the 11 months ending August 2026, Proton’s estimated Share of Search among car brands in New Zealand held steady, from 0.01% to <0.01%.

How did search popularity change for New Zealand car brands in August 2026?

  1. Mazda’s estimated Share of Search among car brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in August 2026.

  2. In August 2026, Jaguar rose from 39th to 28th among car brands in New Zealand.

  3. In August 2026, Geely rose from 40th to 31st among car brands in New Zealand.

  4. In August 2026, LDV rose from 56th to 48th among car brands in New Zealand.

  5. In August 2026, Skoda rose from 37th to 29th among car brands in New Zealand.

  6. In August 2026, Denza rose from 45th to 38th among car brands in New Zealand.

How is Proton measured?

Brandwave collects information about searches that people make online using Proton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • proton cars

Do you work for Proton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Proton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.