Brandwave

How popular isPlum?

In September 2026, people searched for Plum by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 0.31% of all New Zealand trampoline brand searches, placing Plum sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about trampoline brands, Plum did not appear in any of the answers.

Search and AI answers in September 2026

Plum is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. SpringfreeShare of searches 38.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. JumpflexShare of searches 21.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Little TikesShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SpaceJumpShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. PlumShare of searches 0.31%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top trampoline brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Springfree1st
  2. Jumpflex2nd
  3. SpaceJump3rd
  4. Vuly4th
  5. Little Tikes–
  6. Plum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Springfree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jumpflex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SpaceJump3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vuly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trampoline brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which trampoline brands compete with Plum?

Plum against trampoline brands in New Zealand, by month

Share of searches by month for Springfree, Jumpflex, Little Tikes, SpaceJump, Vuly, Plum. The figures are in the table below the chart.

View monthly share of searches table
MonthSpringfreeJumpflexLittle TikesSpaceJumpVulyPlum
Oct 202537.1%23.4%15.6%22.7%1.1%0.12%
Nov 202533.4%20.8%13.3%30.7%1.7%0.14%
Dec 202535.7%27.1%14.1%20.6%2.4%0.22%
Jan 202638%26%14%19.4%2.5%0.19%
Feb 202638.7%24.8%17.3%17.3%1.7%0.24%
Mar 202637.6%23.5%20.3%16.6%1.6%0.46%
Apr 202639%23.9%20.7%13.8%2.3%0.23%
May 202636.6%21.8%25.6%14%1.7%0.29%
Jun 202636.3%23.8%26.2%11.6%1.8%0.3%
Jul 202637.3%23.6%24.6%11.8%2.5%0.25%
Aug 202637.5%21.3%23.1%13.7%4.2%0.23%
Sep 202638.3%21.3%20.3%15.6%4.1%0.31%

  1. 1.Springfree

    38.3%

    Held 1st. 2.5K estimated branded searches, +51.2% vs prior month. Share +0.8 points.

  2. 2.Jumpflex

    21.3%

    Moved from 3rd to 2nd. 1.4K estimated branded searches, +47.8% vs prior month. Share 0 points.

  3. 3.Little Tikes

    20.3%

    Moved from 2nd to 3rd. 1.3K estimated branded searches, +30% vs prior month. Share -2.8 points.

  4. 4.SpaceJump

    15.6%

    Held 4th. 1K estimated branded searches, +69.5% vs prior month. Share +2 points.

  5. 5.Vuly

    4.1%

    Held 5th. 260 estimated branded searches, +44.4% vs prior month. Share -0.1 points.

  6. 6.Plum

    0.31%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Plum and its closest rivals

How has branded search demand for Plum changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Plum in New Zealand rose from 10 to 20.
  • Across the 12 months ending September 2026, Plum’s share of searches among trampoline brands in New Zealand held steady, from 0.12% to 0.31%.

How did search popularity change for New Zealand trampoline brands in September 2026?

6 changes

  1. In September 2026, SpaceJump gained share of searches among trampoline brands in New Zealand, from 13.7% to 15.6%.

  2. In September 2026, Springfree gained share of searches among trampoline brands in New Zealand, from 37.5% to 38.3%.

  3. In September 2026, Little Tikes lost share of searches among trampoline brands in New Zealand, from 23.1% to 20.3%.

  4. Jumpflex’s share of searches among trampoline brands in New Zealand has lost ground for 3 months in a row, from 23.8% to 21.3% in September 2026.

  5. Estimated monthly branded searches for Vuly in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026.

  6. Estimated monthly branded searches for Plum in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are Plum’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • plum play

Do you work for Plum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Plum compete?

Plum is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Trampoline brands6th of 60.31%Shown above
Kids play equipment brands10th of 120.34%Show ranking
Creator with pink hair and a pink jacket

Is Plum your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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