Brandwave

Little Tikes vs Plum:Which is more popular?

In September 2026, Little Tikes had more branded searches than Plum among trampoline brands in New Zealand. Little Tikes had about 1,300 branded searches, while Plum had 20. Little Tikes made up 20.3% of all trampoline brand searches we track, and Plum accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about trampoline brands, neither Little Tikes nor Plum appeared in any of the five answers.

Among trampoline brands in New Zealand in September 2026

Who do people search for more?

Little Tikes, about 65 searches for every 1 for Plum

Little Tikes 1.3K searchesPlum 20 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Little Tikes in 0 of 5Plum in 0 of 5

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Top trampoline brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Little Tikes nor Plum showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Springfree1st
  2. Jumpflex2nd
  3. SpaceJump3rd
  4. Vuly4th
  5. Little Tikes–
  6. Plum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Springfree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jumpflex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SpaceJump3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vuly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trampoline brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Little Tikes or Plum more popular in search?

This chart shows how often people search Google for Little Tikes and Plum by name. Each line represents a brand's share of searches for all six trampoline brands we track, month by month, from searches in New Zealand.

Little Tikes and Plum among trampoline brands in New Zealand, by month

Share of searches by month for Little Tikes, Plum. The figures are in the table below the chart.

View monthly share of searches table
MonthSpringfreeJumpflexLittle TikesSpaceJumpVulyPlum
Oct 202537.1%23.4%15.6%22.7%1.1%0.12%
Nov 202533.4%20.8%13.3%30.7%1.7%0.14%
Dec 202535.7%27.1%14.1%20.6%2.4%0.22%
Jan 202638%26%14%19.4%2.5%0.19%
Feb 202638.7%24.8%17.3%17.3%1.7%0.24%
Mar 202637.6%23.5%20.3%16.6%1.6%0.46%
Apr 202639%23.9%20.7%13.8%2.3%0.23%
May 202636.6%21.8%25.6%14%1.7%0.29%
Jun 202636.3%23.8%26.2%11.6%1.8%0.3%
Jul 202637.3%23.6%24.6%11.8%2.5%0.25%
Aug 202637.5%21.3%23.1%13.7%4.2%0.23%
Sep 202638.3%21.3%20.3%15.6%4.1%0.31%

How has the Little Tikes and Plum comparison changed over the last 12 months?

3 findings
  • Little Tikes was ahead of Plum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Little Tikes’ share of searches among trampoline brands in New Zealand moved from 15.6% to 20.3%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, Plum’s share of searches among trampoline brands in New Zealand moved from 0.12% to 0.31%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand trampoline brands in September 2026?

2 changes

  1. In September 2026, Little Tikes lost share of searches among trampoline brands in New Zealand, from 23.1% to 20.3%.

  2. Estimated monthly branded searches for Plum in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Little Tikes’ and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Little Tikes

1 branded search term

  • little tikes

Plum

1 branded search term

  • plum play

How the Brand Demand Index is measured

Other head-to-heads among trampoline brands

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