Brandwave

How popular isPioneer in search?

In August 2026, there were an estimated 520 branded searches for Pioneer in New Zealand which is up 48.6% over the last 11 months. Pioneer holds 1.2% estimated Share of Search among New Zealand car audio brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Sony97.7%
  2. Pioneer1.2%
  3. Alpine Car Audio0.44%
  4. Kenwood Car Audio0.37%
  5. JVC0.32%
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Which car audio brands compete with Pioneer?

Pioneer against car audio brands in New Zealand, by month

Share of Search by month for Sony, Pioneer. The figures are in the table below the chart.

View monthly share of search table
MonthSonyPioneerAlpine Car AudioKenwood Car AudioJVC
Oct 202598.1%0.85%0.39%0.31%0.39%
Nov 202598.5%0.65%0.36%0.22%0.24%
Dec 202598.5%0.69%0.27%0.25%0.31%
Jan 202697.9%0.9%0.36%0.46%0.36%
Feb 202697.3%1.1%0.41%0.65%0.47%
Mar 202697.7%1.3%0.42%0.32%0.29%
Apr 202696.8%2%0.44%0.36%0.42%
May 202697%2%0.33%0.3%0.35%
Jun 202697.2%1.8%0.34%0.23%0.39%
Jul 202698%1%0.35%0.28%0.37%
Aug 202697.7%1.2%0.44%0.37%0.32%
Sep 2026—————

  1. 1.Sony

    97.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -0.3 points

  2. 2.Pioneer

    1.2%

    held 2nd · 520 estimated branded searches · +15.6% vs prior month · +0.2 points

  3. 3.Alpine Car Audio

    0.44%

    moved from 4th to 3rd · 190 estimated branded searches · +26.7% vs prior month · +0.1 points

  4. 4.Kenwood Car Audio

    0.37%

    moved from 5th to 4th · 160 estimated branded searches · +33.3% vs prior month · +0.1 points

  5. 5.JVC

    0.32%

    moved from 3rd to 5th · 140 estimated branded searches · -12.5% vs prior month · 0 points

Compare search popularity between Pioneer and its closest rivals

How has branded search demand for Pioneer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pioneer in New Zealand rose from 350 to 520.
  • Across the 11 months ending August 2026, Pioneer’s estimated Share of Search among car audio brands in New Zealand peaked at 2% in April 2026 and was lowest at 0.65% in November 2025.

How did search popularity change for New Zealand car audio brands in August 2026?

  1. In August 2026, Alpine Car Audio rose from 4th to 3rd among car audio brands in New Zealand.

  2. In August 2026, Kenwood Car Audio rose from 5th to 4th among car audio brands in New Zealand.

  3. In August 2026, JVC fell from 3rd to 5th among car audio brands in New Zealand.

  4. Estimated monthly branded searches for Pioneer in New Zealand rose 48.6% over 11 measured months, from 350 to 520 in August 2026.

How is Pioneer measured?

Brandwave collects information about searches that people make online using Pioneer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • pioneer apple carplay
  • pioneer bt car stereo
  • pioneer car audio
  • pioneer car stereo
  • pioneer car stereo radio
  • pioneer stereo
  • pioneer stereo system

Do you work for Pioneer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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