Kenwood Car Audio vs Pioneer:Which is more popular by branded search in New Zealand?
In August 2026, Pioneer had more branded searches than Kenwood Car Audio among car audio brands in New Zealand. Pioneer was estimated to have 520 branded searches compared to Kenwood Car Audio’s 160, and held a 1.2% Share of Search versus Kenwood Car Audio’s 0.37%.
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Which is more popular in search, Kenwood Car Audio or Pioneer?
Compare the car stereo and audio brands New Zealand drivers fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pioneer, Kenwood Car Audio. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Pioneer | Alpine Car Audio | Kenwood Car Audio | JVC |
|---|---|---|---|---|---|
| Oct 2025 | 98.1% | 0.85% | 0.39% | 0.31% | 0.39% |
| Nov 2025 | 98.5% | 0.65% | 0.36% | 0.22% | 0.24% |
| Dec 2025 | 98.5% | 0.69% | 0.27% | 0.25% | 0.31% |
| Jan 2026 | 97.9% | 0.9% | 0.36% | 0.46% | 0.36% |
| Feb 2026 | 97.3% | 1.1% | 0.41% | 0.65% | 0.47% |
| Mar 2026 | 97.7% | 1.3% | 0.42% | 0.32% | 0.29% |
| Apr 2026 | 96.8% | 2% | 0.44% | 0.36% | 0.42% |
| May 2026 | 97% | 2% | 0.33% | 0.3% | 0.35% |
| Jun 2026 | 97.2% | 1.8% | 0.34% | 0.23% | 0.39% |
| Jul 2026 | 98% | 1% | 0.35% | 0.28% | 0.37% |
| Aug 2026 | 97.7% | 1.2% | 0.44% | 0.37% | 0.32% |
| Sep 2026 | — | — | — | — | — |
How has the Kenwood Car Audio and Pioneer comparison changed over the last 12 months?
3 findings
- Pioneer was ahead of Kenwood Car Audio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kenwood Car Audio’s estimated Share of Search among car audio brands in New Zealand moved from 0.31% to 0.37%, and its estimated monthly branded searches moved from 130 to 160.
- Across the 11 months ending August 2026, Pioneer’s estimated Share of Search among car audio brands in New Zealand moved from 0.85% to 1.2%, and its estimated monthly branded searches moved from 350 to 520.
How did search popularity change for New Zealand car audio brands in August 2026?
2 changes
In August 2026, Kenwood Car Audio rose from 5th to 4th among car audio brands in New Zealand.
Estimated monthly branded searches for Pioneer in New Zealand rose 48.6% over 11 measured months, from 350 to 520 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kenwood Car Audio’s and Pioneer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenwood Car Audio
2 branded search terms
- kenwood car audio
- kenwood car stereo
Pioneer
7 branded search terms
- pioneer apple carplay
- pioneer bt car stereo
- pioneer car audio
- pioneer car stereo
- pioneer car stereo radio
- pioneer stereo
- pioneer stereo system
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.