Brandwave

How popular isPets in the City?

In October 2026, people searched for Pets in the City by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 31.3% of all New Zealand pet daycare and boarding searches, placing Pets in the City second out of five brands. When we asked both ChatGPT and Google AI Overviews about pet daycare and boarding, Pets in the City appeared in two of the four answers and was the joint most recommended of the five.

Search and AI answers in October 2026

Pets in the City is the second most searched of 5 competitors and the joint most recommended in the AI answers we collected.

  1. K9 HeavenShare of searches 45.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  2. Pets in the CityShare of searches 31.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Riverside CatteryShare of searches 11.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. The Dog HouseShare of searches 6.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Bark AvenueShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top pet daycare and boarding in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pets in the City was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pets in the City is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K9 Heaven1st
  2. Pets in the City1st
  3. Riverside Cattery3rd
  4. The Dog House–
  5. Bark Avenue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K9 Heaven2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pets in the City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Riverside Cattery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Dog House0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bark Avenue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pet daycare and boarding

4 answers

  • Asked ChatGPT

    “Which pet daycare and boarding business should I book in New Zealand?”

    1. 1Pets in the City
    2. 2K9 Heaven
    3. 3Riverside Cattery

  • Asked ChatGPT

    “What are the best pet daycare and boarding businesses in New Zealand?”

    1. 1K9 Heaven
    2. 2Pets in the City
    3. 3Riverside Cattery

  • Asked ChatGPT

    “What's the best pet daycare and boarding business in New Zealand for my dog?”

    1. Searched Google, AI Overview

      “best dog boarding”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “pet boarding nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      How often do people search for Pets in the City compared with other New Zealand pet daycare and boarding?

      Pets in the City against pet daycare and boarding in New Zealand, by month

      Share of searches by month for K9 Heaven, Pets in the City, Riverside Cattery, The Dog House, Bark Avenue. The figures are in the table below the chart.

      View monthly share of searches table
      MonthK9 HeavenPets in the CityRiverside CatteryThe Dog HouseBark Avenue
      Nov 202553%29.3%8.8%5.9%3.1%
      Dec 202548.5%32.3%7.9%7.9%3.4%
      Jan 202644.2%29.5%13.3%7.2%5.9%
      Feb 202649.9%27%12.3%5.4%5.4%
      Mar 202647.2%31.5%9.4%7.7%4.1%
      Apr 202648.6%26.3%9.7%11.9%3.4%
      May 202650.6%27.4%10.1%8.2%3.6%
      Jun 202651.7%28%12.7%4.5%3%
      Jul 202647.4%31.6%11.7%5.1%4.2%
      Aug 202647.8%31.9%11.8%5.2%3.4%
      Sep 202649.4%32.9%9.9%4.3%3.5%
      Oct 202645.8%31.3%11.6%6.3%5.1%

      1. 1.K9 Heaven

        45.8%

        Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -3.6 points.

      2. 2.Pets in the City

        31.3%

        Held 2nd. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.6 points.

      3. 3.Riverside Cattery

        11.6%

        Held 3rd. 480 estimated branded searches, 0% vs prior month. Share +1.7 points.

      4. 4.The Dog House

        6.3%

        Held 4th. 260 estimated branded searches, +23.8% vs prior month. Share +1.9 points.

      5. 5.Bark Avenue

        5.1%

        Held 5th. 210 estimated branded searches, +23.5% vs prior month. Share +1.6 points.

      Compare popularity between Pets in the City and its closest rivals

      Every comparison with Pets in the City

      4 comparisons

      How has branded search demand for Pets in the City changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending October 2026, estimated monthly branded searches for Pets in the City in New Zealand fell from 1.6K to 1.3K.
      • Across the 12 months ending October 2026, Pets in the City’s share of searches among pet daycare and boarding in New Zealand increased from 29.3% to 31.3%.
      • Across the 12 months ending October 2026, Pets in the City’s share of searches among pet daycare and boarding in New Zealand peaked at 32.9% in September 2026 and was lowest at 26.3% in April 2026.

      How did search popularity change for New Zealand pet daycare and boarding in October 2026?

      5 changes

      1. In October 2026, The Dog House gained share of searches among pet daycare and boarding in New Zealand, from 4.3% to 6.3%.

      2. In October 2026, Riverside Cattery gained share of searches among pet daycare and boarding in New Zealand, from 9.9% to 11.6%.

      3. In October 2026, Bark Avenue gained share of searches among pet daycare and boarding in New Zealand, from 3.5% to 5.1%.

      4. In October 2026, K9 Heaven lost share of searches among pet daycare and boarding in New Zealand, from 49.4% to 45.8%.

      5. In October 2026, Pets in the City lost share of searches among pet daycare and boarding in New Zealand, from 32.9% to 31.3%.

      How are Pets in the City’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Pets in the City’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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