Brandwave

Pets in the City vs The Dog House:Which is more popular in New Zealand?

In October 2026, Pets in the City had more branded searches than The Dog House among pet daycare and boarding in New Zealand. Pets in the City had about 1,300 branded searches, while The Dog House had 260. Pets in the City made up 31.3% of all pet daycare and boarding searches we track, and The Dog House accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about pet daycare and boarding, Pets in the City appeared in two of the four answers and The Dog House in none.

Among pet daycare and boarding in New Zealand in October 2026

Who do people search for more?

Pets in the City, about 5 searches for every 1 for The Dog House

Pets in the City 1.3K searchesThe Dog House 260 searches

Who does AI mention more?

Pets in the City, mentioned in 2 of 4 answers, The Dog House in 0

Pets in the City in 2 of 4The Dog House in 0 of 4

Who does AI recommend more?

Pets in the City, the only one of the two named

Pets in the City first in 2The Dog House never named

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Top pet daycare and boarding in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pets in the City was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Dog House did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. K9 Heaven1st
  2. Pets in the City1st
  3. Riverside Cattery3rd
  4. The Dog House–
  5. Bark Avenue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • K9 Heaven2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pets in the City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Riverside Cattery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Dog House0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bark Avenue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pet daycare and boarding

4 answers
  • Asked ChatGPT

    “Which pet daycare and boarding business should I book in New Zealand?”

    1. 1Pets in the City
    2. 2K9 Heaven
    3. 3Riverside Cattery
  • Asked ChatGPT

    “What are the best pet daycare and boarding businesses in New Zealand?”

    1. 1K9 Heaven
    2. 2Pets in the City
    3. 3Riverside Cattery
  • Asked ChatGPT

    “What's the best pet daycare and boarding business in New Zealand for my dog?”

    1. Searched Google, AI Overview

      “best dog boarding”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “pet boarding nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Pets in the City or The Dog House more popular in search?

      This chart shows how often people search Google for Pets in the City and The Dog House by name. Each line represents a brand's share of searches for all five pet daycare and boarding we track, month by month, from searches in New Zealand.

      Pets in the City and The Dog House among pet daycare and boarding in New Zealand, by month

      Share of searches by month for Pets in the City, The Dog House. The figures are in the table below the chart.

      View monthly share of searches table
      MonthK9 HeavenPets in the CityRiverside CatteryThe Dog HouseBark Avenue
      Nov 202553%29.3%8.8%5.9%3.1%
      Dec 202548.5%32.3%7.9%7.9%3.4%
      Jan 202644.2%29.5%13.3%7.2%5.9%
      Feb 202649.9%27%12.3%5.4%5.4%
      Mar 202647.2%31.5%9.4%7.7%4.1%
      Apr 202648.6%26.3%9.7%11.9%3.4%
      May 202650.6%27.4%10.1%8.2%3.6%
      Jun 202651.7%28%12.7%4.5%3%
      Jul 202647.4%31.6%11.7%5.1%4.2%
      Aug 202647.8%31.9%11.8%5.2%3.4%
      Sep 202649.4%32.9%9.9%4.3%3.5%
      Oct 202645.8%31.3%11.6%6.3%5.1%

      How has branded search for Pets in the City and The Dog House changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand pet daycare and boarding in October 2026?

      2 changes
      1. In October 2026, The Dog House gained share of searches among pet daycare and boarding in New Zealand, from 4.3% to 6.3%.

      2. In October 2026, Pets in the City lost share of searches among pet daycare and boarding in New Zealand, from 32.9% to 31.3%.

      How are Pets in the City’s and The Dog House’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Pets in the City’s and The Dog House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Pets in the City

      1 branded search term

      • pets in the city

      The Dog House

      1 branded search term

      • the dog house

      How the Brand Demand Index is measured

      Other head-to-heads among pet daycare and boarding

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