How popular isPaterson's Funeral Services in search?
In August 2026, there were an estimated 430 branded searches for Paterson's Funeral Services in New Zealand which is up 10.3% over the last 11 months. Paterson's Funeral Services holds 73.2% estimated Share of Search among New Zealand ashburton funeral directors and is ranked 1st of 3 competitors for search popularity.
Paterson's Funeral Services73.2%
Memory Funerals24.4%
Galbraith Funeral Services2.4%
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Which ashburton funeral directors compete with Paterson's Funeral Services?
Share of Search by month for Paterson's Funeral Services, Memory Funerals, Galbraith Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Paterson's Funeral Services | Memory Funerals | Galbraith Funeral Services |
|---|---|---|---|
| Oct 2025 | 66.7% | 31% | 2.4% |
| Nov 2025 | 73.5% | 23.5% | 2.9% |
| Dec 2025 | 63.5% | 36.5% | 0% |
| Jan 2026 | 76.7% | 23.3% | 0% |
| Feb 2026 | 74.3% | 25.7% | 0% |
| Mar 2026 | 74.5% | 23.4% | 2.1% |
| Apr 2026 | 65% | 35% | 0% |
| May 2026 | 64.6% | 33.3% | 2.1% |
| Jun 2026 | 66.7% | 33.3% | 0% |
| Jul 2026 | 66.7% | 33.3% | 0% |
| Aug 2026 | 73.2% | 24.4% | 2.4% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 300 | +7.1% | +6.5 points | |
| 2, held 2nd | 24.4% | 100 | -28.6% | -8.9 points | |
| 3, held 3rd | 2.4% | 10 | — | +2.4 points |
73.2%
held 1st · 300 estimated branded searches · +7.1% vs prior month · +6.5 points
24.4%
held 2nd · 100 estimated branded searches · -28.6% vs prior month · -8.9 points
held 3rd · 10 estimated branded searches · — vs prior month · +2.4 points
Compare search popularity between Paterson's Funeral Services and its closest rivals
How has branded search demand for Paterson's Funeral Services changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paterson's Funeral Services in New Zealand rose from 390 to 430.
- Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand increased from 66.7% to 73.2%.
- Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 76.7% in January 2026 and was lowest at 63.5% in December 2025.
How did search popularity change for New Zealand ashburton funeral directors in August 2026?
3 changes
In August 2026, Paterson's Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 66.7% to 73.2%.
In August 2026, Galbraith Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 0% to 2.4%.
In August 2026, Memory Funerals lost estimated Share of Search among ashburton funeral directors in New Zealand, from 33.3% to 24.4%.
How is Paterson's Funeral Services measured?
Brandwave collects information about searches that people make online using Paterson's Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- paterson's funeral services
- paterson's funeral services ashburton
- patersons funeral services
- patersons funeral services ashburton
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