Memory Funerals vs Paterson's Funeral Services:Which is more popular by branded search in New Zealand?
In August 2026, Paterson's Funeral Services had more branded searches than Memory Funerals among ashburton funeral directors in New Zealand. Paterson's Funeral Services was estimated to have 300 branded searches compared to Memory Funerals’ 100, and held a 73.2% Share of Search versus Memory Funerals’ 24.4%.
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Which is more popular in search, Memory Funerals or Paterson's Funeral Services?
Compare Ashburton funeral directors using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paterson's Funeral Services, Memory Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Paterson's Funeral Services | Memory Funerals | Galbraith Funeral Services |
|---|---|---|---|
| Oct 2025 | 66.7% | 31% | 2.4% |
| Nov 2025 | 73.5% | 23.5% | 2.9% |
| Dec 2025 | 63.5% | 36.5% | 0% |
| Jan 2026 | 76.7% | 23.3% | 0% |
| Feb 2026 | 74.3% | 25.7% | 0% |
| Mar 2026 | 74.5% | 23.4% | 2.1% |
| Apr 2026 | 65% | 35% | 0% |
| May 2026 | 64.6% | 33.3% | 2.1% |
| Jun 2026 | 66.7% | 33.3% | 0% |
| Jul 2026 | 66.7% | 33.3% | 0% |
| Aug 2026 | 73.2% | 24.4% | 2.4% |
| Sep 2026 | — | — | — |
How has the Memory Funerals and Paterson's Funeral Services comparison changed over the last 12 months?
3 findings
- Paterson's Funeral Services was ahead of Memory Funerals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Memory Funerals’ estimated Share of Search among ashburton funeral directors in New Zealand moved from 31% to 24.4%, and its estimated monthly branded searches moved from 130 to 100.
- Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand moved from 66.7% to 73.2%, and its estimated monthly branded searches moved from 280 to 300.
How did search popularity change for New Zealand ashburton funeral directors in August 2026?
2 changes
In August 2026, Paterson's Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 66.7% to 73.2%.
In August 2026, Memory Funerals lost estimated Share of Search among ashburton funeral directors in New Zealand, from 33.3% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Memory Funerals’ and Paterson's Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Memory Funerals
2 branded search terms
- memory funerals
- memory funerals ashburton
Paterson's Funeral Services
4 branded search terms
- paterson's funeral services
- paterson's funeral services ashburton
- patersons funeral services
- patersons funeral services ashburton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.