Ashburton funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Paterson's Funeral Services was the most searched among ashburton funeral directors in New Zealand, with an estimated 300 branded searches and 73.2% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Ashburton funeral directors using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paterson's Funeral Services, Memory Funerals, Galbraith Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Paterson's Funeral Services | Memory Funerals | Galbraith Funeral Services |
|---|---|---|---|
| Oct 2025 | 66.7% | 31% | 2.4% |
| Nov 2025 | 73.5% | 23.5% | 2.9% |
| Dec 2025 | 63.5% | 36.5% | 0% |
| Jan 2026 | 76.7% | 23.3% | 0% |
| Feb 2026 | 74.3% | 25.7% | 0% |
| Mar 2026 | 74.5% | 23.4% | 2.1% |
| Apr 2026 | 65% | 35% | 0% |
| May 2026 | 64.6% | 33.3% | 2.1% |
| Jun 2026 | 66.7% | 33.3% | 0% |
| Jul 2026 | 66.7% | 33.3% | 0% |
| Aug 2026 | 73.2% | 24.4% | 2.4% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 300 | +7.1% | +6.5 points | |
| 2, held 2nd | 24.4% | 100 | -28.6% | -8.9 points | |
| 3, held 3rd | 2.4% | 10 | — | +2.4 points |
73.2%
held 1st · 300 estimated branded searches · +7.1% vs prior month · +6.5 points
24.4%
held 2nd · 100 estimated branded searches · -28.6% vs prior month · -8.9 points
held 3rd · 10 estimated branded searches · — vs prior month · +2.4 points
Compare search popularity between leading brands
Which brand is most popular in search among ashburton funeral directors in New Zealand?
3 brands
In August 2026, Paterson's Funeral Services was the most searched among ashburton funeral directors in New Zealand, with an estimated 300 branded searches and 73.2% estimated Share of Search within this set. Memory Funerals is in 2nd place, 48.8 percentage points behind at 24.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Paterson's Funeral Services | 66.7% → 73.2% | 76.7%Jan 2026 | 63.5%Dec 2025 | 1st |
 Memory Funerals | 31% → 24.4% | 36.5%Dec 2025 | 23.3%Jan 2026 | 2nd |
 Galbraith Funeral Services | 2.4% | 2.9%Nov 2025 | 0%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand increased from 66.7% to 73.2%.
- Across the 11 months ending August 2026, Memory Funerals’ estimated Share of Search among ashburton funeral directors in New Zealand decreased from 31% to 24.4%.
- Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 76.7% in January 2026 and was lowest at 63.5% in December 2025.
- Across the 11 months ending August 2026, Memory Funerals’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 36.5% in December 2025 and was lowest at 23.3% in January 2026.
- Across the 11 months ending August 2026, Galbraith Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 2.9% in November 2025 and was lowest at 0% in December 2025.
- Across the 11 months ending August 2026, Galbraith Funeral Services held steady: its estimated Share of Search among ashburton funeral directors in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand ashburton funeral directors in August 2026?
3 changes
In August 2026, Paterson's Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 66.7% to 73.2%.
In August 2026, Galbraith Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 0% to 2.4%.
In August 2026, Memory Funerals lost estimated Share of Search among ashburton funeral directors in New Zealand, from 33.3% to 24.4%.
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