Brandwave

How popular isNorton?

In September 2026, people searched for Norton by name about 730 times in New Zealand, a 29.8% decrease from the previous year. These searches made up 10% of all New Zealand antivirus plus brand searches, placing Norton third out of three brands. When we asked both ChatGPT and Google AI Overviews about antivirus plus brands, Norton appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Norton is the third most searched of 3 competitors and the second most recommended in AI answers.

  1. McAfeeShare of searches 60.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. BitdefenderShare of searches 29.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. NortonShare of searches 10%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top antivirus plus brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Norton appeared in all four answers. Norton is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bitdefender1st
  2. Norton2nd
  3. McAfee3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Norton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bitdefender3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McAfee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about antivirus plus brands

4 answers

  • Asked ChatGPT

    “Which antivirus plus brand should I use in New Zealand?”

    1. 1Bitdefender
    2. 2Norton

  • Asked ChatGPT

    “What are the best antivirus plus brands in New Zealand?”

    1. 1Bitdefender
    2. 2Norton
    3. 3McAfee

  • Asked ChatGPT

    “What's the best antivirus plus brand in New Zealand for extra device protection?”

    1. 1Bitdefender
    2. 2Norton

  • Searched Google, AI Overview

    “internet security nz”

    1. 1Norton

  • Searched Google, AI Overview

    “antivirus plus nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which antivirus plus brands compete with Norton?

Norton against antivirus plus brands in New Zealand, by month

Share of searches by month for McAfee, Bitdefender, Norton. The figures are in the table below the chart.

View monthly share of searches table
MonthMcAfeeBitdefenderNorton
Oct 202550.3%35.7%14%
Nov 202552%36%12%
Dec 202556.5%28.9%14.6%
Jan 202650.7%33.4%15.8%
Feb 202655%31%14.1%
Mar 202650.6%38.2%11.2%
Apr 202650.2%36.9%12.9%
May 202651.9%36.5%11.7%
Jun 202650.1%37.4%12.5%
Jul 202641.3%43.6%15.2%
Aug 202646.2%39.5%14.3%
Sep 202660.3%29.7%10%

  1. 1.McAfee

    60.3%

    Held 1st. 3.6K estimated branded searches, +53.2% vs prior month. Share +14.1 points.

  2. 2.Bitdefender

    29.7%

    Held 2nd. 1.8K estimated branded searches, -11.6% vs prior month. Share -9.8 points.

  3. 3.Norton

    10%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -4.3 points.

Compare popularity between Norton and its closest rivals

Every comparison with Norton

6 comparisons

How has branded search demand for Norton changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Norton in New Zealand fell from 1K to 730.
  • Across the 12 months ending September 2026, Norton’s share of searches among antivirus plus brands in New Zealand decreased from 14% to 10%.
  • Across the 12 months ending September 2026, Norton’s share of searches among antivirus plus brands in New Zealand peaked at 15.8% in January 2026 and was lowest at 10% in September 2026.

How did search popularity change for New Zealand antivirus plus brands in September 2026?

3 changes

  1. In September 2026, McAfee gained share of searches among antivirus plus brands in New Zealand, from 46.2% to 60.3%.

  2. In September 2026, Bitdefender lost share of searches among antivirus plus brands in New Zealand, from 39.5% to 29.7%.

  3. In September 2026, Norton lost share of searches among antivirus plus brands in New Zealand, from 14.3% to 10%.

How are Norton’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • norton antivirus
  • norton antivirus plus
  • norton mobile security
  • norton security

Do you work for Norton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Norton compete?

Norton is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Antivirus software6th of 76.3%Show ranking
Antivirus plus brands3rd of 310%Shown above
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Is Norton your brand?

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