Antivirus plus brands in New Zealand:Which are most popular?
In September 2026, McAfee was the most searched antivirus plus brand in New Zealand, accounting for 60.3% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Norton showed up in every answer. Bitdefender was recommended most often, coming first in all three responses that gave a list.
McAfeeShare of searches 60.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
BitdefenderShare of searches 29.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
NortonShare of searches 10%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top antivirus plus brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Norton appeared every time. Bitdefender was recommended most often, coming first in all three answers that gave a list. Norton was second, and McAfee was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bitdefender1st
- Norton2nd
- McAfee3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Norton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bitdefender3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McAfee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about antivirus plus brands
4 answers
Asked ChatGPT
“Which antivirus plus brand should I use in New Zealand?”
Asked ChatGPT
“What are the best antivirus plus brands in New Zealand?”
Asked ChatGPT
“What's the best antivirus plus brand in New Zealand for extra device protection?”
Searched Google, AI Overview
“internet security nz”
Searched Google, AI Overview
“antivirus plus nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which antivirus plus brands do people search for most?
This chart shows how often people search Google for each antivirus plus brand by name. Each line represents a brand's share of searches for all three antivirus plus brands we track, month by month, from searches in New Zealand.
Share of searches by month for McAfee, Bitdefender, Norton. The figures are in the table below the chart.
View monthly share of searches table
| Month | McAfee | Bitdefender | Norton |
|---|---|---|---|
| Oct 2025 | 50.3% | 35.7% | 14% |
| Nov 2025 | 52% | 36% | 12% |
| Dec 2025 | 56.5% | 28.9% | 14.6% |
| Jan 2026 | 50.7% | 33.4% | 15.8% |
| Feb 2026 | 55% | 31% | 14.1% |
| Mar 2026 | 50.6% | 38.2% | 11.2% |
| Apr 2026 | 50.2% | 36.9% | 12.9% |
| May 2026 | 51.9% | 36.5% | 11.7% |
| Jun 2026 | 50.1% | 37.4% | 12.5% |
| Jul 2026 | 41.3% | 43.6% | 15.2% |
| Aug 2026 | 46.2% | 39.5% | 14.3% |
| Sep 2026 | 60.3% | 29.7% | 10% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 3.6K | +53.2% | +14.1 points | |
| 2, held 2nd | 29.7% | 1.8K | -11.6% | -9.8 points | |
| 3, held 3rd | 10% | 590 | -18.1% | -4.3 points |
Which brand is most popular in search among antivirus plus brands in New Zealand?
3 brands
In September 2026, McAfee was the most searched among antivirus plus brands in New Zealand, with an estimated 3.6K branded searches, 60.3% of all searches for the three we track. Bitdefender is in 2nd place, 30.6 percentage points behind at 29.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| McAfee | 50.3% → 60.3% | 60.3%Sep 2026 | 41.3%Jul 2026 | 1st |
| Bitdefender | 35.7% → 29.7% | 43.6%Jul 2026 | 28.9%Dec 2025 | 2nd |
| Norton | 14% → 10% | 15.8%Jan 2026 | 10%Sep 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, McAfee’s share of searches among antivirus plus brands in New Zealand increased from 50.3% to 60.3%.
- Across the 12 months ending September 2026, Bitdefender’s share of searches among antivirus plus brands in New Zealand decreased from 35.7% to 29.7%.
- Across the 12 months ending September 2026, Norton’s share of searches among antivirus plus brands in New Zealand decreased from 14% to 10%.
- Across the 12 months ending September 2026, McAfee’s share of searches among antivirus plus brands in New Zealand peaked at 60.3% in September 2026 and was lowest at 41.3% in July 2026.
- Across the 12 months ending September 2026, Bitdefender’s share of searches among antivirus plus brands in New Zealand peaked at 43.6% in July 2026 and was lowest at 28.9% in December 2025.
- Across the 12 months ending September 2026, Norton’s share of searches among antivirus plus brands in New Zealand peaked at 15.8% in January 2026 and was lowest at 10% in September 2026.
How did search popularity change for New Zealand antivirus plus brands in September 2026?
3 changes
In September 2026, McAfee gained share of searches among antivirus plus brands in New Zealand, from 46.2% to 60.3%.
In September 2026, Bitdefender lost share of searches among antivirus plus brands in New Zealand, from 39.5% to 29.7%.
In September 2026, Norton lost share of searches among antivirus plus brands in New Zealand, from 14.3% to 10%.
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