Brandwave

How popular isNIIMBOT?

In September 2026, people searched for NIIMBOT by name about 210 times in New Zealand, a 23.5% increase from the previous year. These searches made up 5.1% of all New Zealand label maker brand searches, placing NIIMBOT fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about label maker brands, NIIMBOT appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

NIIMBOT is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. Brother P-touchShare of searches 56.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AveryShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DYMOShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NIIMBOTShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ZebraShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top label maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NIIMBOT was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NIIMBOT is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother P-touch1st
  2. DYMO2nd
  3. NIIMBOT3rd
  4. Zebra4th
  5. Avery–
  6. Rollo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brother P-touch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DYMO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NIIMBOT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zebra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rollo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about label maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which label maker brands compete with NIIMBOT?

NIIMBOT against label maker brands in New Zealand, by month

Share of searches by month for Brother P-touch, Avery, DYMO, NIIMBOT, Zebra. The figures are in the table below the chart.

View monthly share of searches table
MonthBrother P-touchAveryDYMONIIMBOTZebraRollo
Oct 202555.1%17.9%18.4%4.2%4.2%0.25%
Nov 202549.7%23.5%18.3%3.7%4.5%0.26%
Dec 202554.8%20.2%18.5%3.1%3.1%0.28%
Jan 202662.1%12.5%19.3%3%3%0.21%
Feb 202658.8%16.5%18.1%3.2%3.2%0.23%
Mar 202657.6%19.1%17.8%2.4%3%0.21%
Apr 202660.7%14.2%16.6%4.1%4.1%0.24%
May 202659.3%16.8%16.6%3.9%3.2%0.23%
Jun 202655.6%16.7%18.6%4.9%4%0.23%
Jul 202659.1%14.4%16.8%5%4.1%0.48%
Aug 202656.9%17.4%17.1%5%3.3%0.24%
Sep 202656.5%17.8%16.9%5.1%3.4%0.24%

  1. 1.Brother P-touch

    56.5%

    Held 1st. 2.3K estimated branded searches, -3.3% vs prior month. Share -0.4 points.

  2. 2.Avery

    17.8%

    Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.DYMO

    16.9%

    Held 3rd. 690 estimated branded searches, -4.2% vs prior month. Share -0.3 points.

  4. 4.NIIMBOT

    5.1%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Zebra

    3.4%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Rollo

    0.24%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NIIMBOT and its closest rivals

Every comparison with NIIMBOT

4 comparisons

How has branded search demand for NIIMBOT changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NIIMBOT in New Zealand rose from 170 to 210.
  • Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands in New Zealand increased from 4.2% to 5.1%.
  • Across the 12 months ending September 2026, NIIMBOT’s share of searches among label maker brands in New Zealand peaked at 5.1% in September 2026 and was lowest at 2.4% in March 2026.

How did search popularity change for New Zealand label maker brands in September 2026?

2 changes

  1. Estimated monthly branded searches for NIIMBOT in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  2. Estimated monthly branded searches for Zebra in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are NIIMBOT’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NIIMBOT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • niimbot

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How the Brand Demand Index is measured

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