Brandwave

How popular isMyHeritage in search?

In August 2026, there were an estimated 11.8K branded searches for MyHeritage in New Zealand which is up 22.6% over the last 11 months. MyHeritage holds 33.5% estimated Share of Search among New Zealand genealogy and DNA services and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. MyHeritage33.5%
  2. FamilySearch31.6%
  3. Ancestry29.8%
  4. Findmypast2.7%
  5. 23andMe2.4%
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Which genealogy and DNA services compete with MyHeritage?

MyHeritage against genealogy and DNA services in New Zealand, by month

Share of Search by month for MyHeritage, FamilySearch, Ancestry, Findmypast, 23andMe. The figures are in the table below the chart.

View monthly share of search table
MonthMyHeritageFamilySearchAncestryFindmypast23andMe
Oct 202531.1%29.4%33%2.7%3.9%
Nov 202532.8%31.3%29.7%2.2%4%
Dec 202531.8%25.2%36.8%2.2%4%
Jan 202634.1%28.4%31.8%2.4%3.2%
Feb 202630.1%31.9%32.3%2.1%3.6%
Mar 202630.3%33.6%31.2%2%3%
Apr 202633.4%29.1%32.6%2.3%2.6%
May 202631.6%30.5%32.5%2.1%3.3%
Jun 202628.5%32.7%33.9%2.2%2.6%
Jul 202628.1%31.1%35.2%2.8%2.8%
Aug 202633.5%31.6%29.8%2.7%2.4%
Sep 2026—————

  1. 1.MyHeritage

    33.5%

    moved from 3rd to 1st · 11.8K estimated branded searches · +18.5% vs prior month · +5.4 points

  2. 2.FamilySearch

    31.6%

    held 2nd · 11.1K estimated branded searches · +1% vs prior month · +0.5 points

  3. 3.Ancestry

    29.8%

    moved from 1st to 3rd · 10.5K estimated branded searches · -16.1% vs prior month · -5.4 points

  4. 4.Findmypast

    2.7%

    held 4th · 950 estimated branded searches · -5% vs prior month · -0.1 points

  5. 5.23andMe

    2.4%

    held 5th · 830 estimated branded searches · -16.2% vs prior month · -0.4 points

Compare search popularity between MyHeritage and its closest rivals

How has branded search demand for MyHeritage changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MyHeritage in New Zealand rose from 9.6K to 11.8K.
  • Across the 11 months ending August 2026, MyHeritage’s estimated Share of Search among genealogy and DNA services in New Zealand increased from 31.1% to 33.5%.
  • Across the 11 months ending August 2026, MyHeritage’s estimated Share of Search among genealogy and DNA services in New Zealand peaked at 34.1% in January 2026 and was lowest at 28.1% in July 2026.
  • Across the 11 months ending August 2026, MyHeritage rose from 2nd to 1st among genealogy and DNA services in New Zealand.

How did search popularity change for New Zealand genealogy and DNA services in August 2026?

  1. In August 2026, MyHeritage overtook Ancestry to take the highest estimated Share of Search among genealogy and DNA services in New Zealand, at 33.5%.

  2. In August 2026, FamilySearch gained estimated Share of Search among genealogy and DNA services in New Zealand, from 31.1% to 31.6%.

  3. In August 2026, Ancestry lost estimated Share of Search among genealogy and DNA services in New Zealand, from 35.2% to 29.8%.

  4. Estimated monthly branded searches for Findmypast in New Zealand rose 14.5% over 11 measured months, from 830 to 950 in August 2026.

  5. Estimated monthly branded searches for 23andMe in New Zealand fell 30.3% over 11 measured months, from 1.2K to 830 in August 2026.

How is MyHeritage measured?

Brandwave collects information about searches that people make online using MyHeritage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • myheritage
  • myheritage adn test
  • myheritage com
  • myheritage family tree
  • myheritage genealogy
  • myheritage near me
  • myheritage new zealand
  • myheritage nz
  • myheritage online

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How the Brand Demand Index is measured

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