Brandwave

How popular isFindmypast in search?

In August 2026, there were an estimated 950 branded searches for Findmypast in New Zealand which is up 14.5% over the last 11 months. Findmypast holds 2.7% estimated Share of Search among New Zealand genealogy and DNA services and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. MyHeritage33.5%
  2. FamilySearch31.6%
  3. Ancestry29.8%
  4. Findmypast2.7%
  5. 23andMe2.4%
Findmypast website (opens in a new tab)

Follow Findmypast and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which genealogy and DNA services compete with Findmypast?

Findmypast against genealogy and DNA services in New Zealand, by month

Share of Search by month for MyHeritage, FamilySearch, Ancestry, Findmypast, 23andMe. The figures are in the table below the chart.

View monthly share of search table
MonthMyHeritageFamilySearchAncestryFindmypast23andMe
Oct 202531.1%29.4%33%2.7%3.9%
Nov 202532.8%31.3%29.7%2.2%4%
Dec 202531.8%25.2%36.8%2.2%4%
Jan 202634.1%28.4%31.8%2.4%3.2%
Feb 202630.1%31.9%32.3%2.1%3.6%
Mar 202630.3%33.6%31.2%2%3%
Apr 202633.4%29.1%32.6%2.3%2.6%
May 202631.6%30.5%32.5%2.1%3.3%
Jun 202628.5%32.7%33.9%2.2%2.6%
Jul 202628.1%31.1%35.2%2.8%2.8%
Aug 202633.5%31.6%29.8%2.7%2.4%
Sep 2026—————

  1. 1.MyHeritage

    33.5%

    moved from 3rd to 1st · 11.8K estimated branded searches · +18.5% vs prior month · +5.4 points

  2. 2.FamilySearch

    31.6%

    held 2nd · 11.1K estimated branded searches · +1% vs prior month · +0.5 points

  3. 3.Ancestry

    29.8%

    moved from 1st to 3rd · 10.5K estimated branded searches · -16.1% vs prior month · -5.4 points

  4. 4.Findmypast

    2.7%

    held 4th · 950 estimated branded searches · -5% vs prior month · -0.1 points

  5. 5.23andMe

    2.4%

    held 5th · 830 estimated branded searches · -16.2% vs prior month · -0.4 points

Compare search popularity between Findmypast and its closest rivals

How has branded search demand for Findmypast changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Findmypast in New Zealand rose from 830 to 950.
  • Across the 11 months ending August 2026, Findmypast rose from 5th to 4th among genealogy and DNA services in New Zealand.

How did search popularity change for New Zealand genealogy and DNA services in August 2026?

  1. In August 2026, MyHeritage overtook Ancestry to take the highest estimated Share of Search among genealogy and DNA services in New Zealand, at 33.5%.

  2. In August 2026, FamilySearch gained estimated Share of Search among genealogy and DNA services in New Zealand, from 31.1% to 31.6%.

  3. In August 2026, Ancestry lost estimated Share of Search among genealogy and DNA services in New Zealand, from 35.2% to 29.8%.

  4. Estimated monthly branded searches for Findmypast in New Zealand rose 14.5% over 11 measured months, from 830 to 950 in August 2026.

  5. Estimated monthly branded searches for 23andMe in New Zealand fell 30.3% over 11 measured months, from 1.2K to 830 in August 2026.

How is Findmypast measured?

Brandwave collects information about searches that people make online using Findmypast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • findmypast
  • findmypast au
  • findmypast co uk
  • findmypast family tree
  • findmypast genealogy
  • findmypast new zealand
  • findmypast nz

Do you work for Findmypast? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Findmypast your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record