FamilySearch vs Findmypast:Which is more popular by branded search in New Zealand?
In August 2026, FamilySearch had more branded searches than Findmypast among genealogy and DNA services in New Zealand. FamilySearch was estimated to have 11.1K branded searches compared to Findmypast’s 950, and held a 31.6% Share of Search versus Findmypast’s 2.7%.
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Which is more popular in search, FamilySearch or Findmypast?
Compare the family history and DNA testing services New Zealanders research their ancestry with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FamilySearch, Findmypast. The figures are in the table below the chart.
View monthly share of search table
| Month | MyHeritage | FamilySearch | Ancestry | Findmypast | 23andMe |
|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 29.4% | 33% | 2.7% | 3.9% |
| Nov 2025 | 32.8% | 31.3% | 29.7% | 2.2% | 4% |
| Dec 2025 | 31.8% | 25.2% | 36.8% | 2.2% | 4% |
| Jan 2026 | 34.1% | 28.4% | 31.8% | 2.4% | 3.2% |
| Feb 2026 | 30.1% | 31.9% | 32.3% | 2.1% | 3.6% |
| Mar 2026 | 30.3% | 33.6% | 31.2% | 2% | 3% |
| Apr 2026 | 33.4% | 29.1% | 32.6% | 2.3% | 2.6% |
| May 2026 | 31.6% | 30.5% | 32.5% | 2.1% | 3.3% |
| Jun 2026 | 28.5% | 32.7% | 33.9% | 2.2% | 2.6% |
| Jul 2026 | 28.1% | 31.1% | 35.2% | 2.8% | 2.8% |
| Aug 2026 | 33.5% | 31.6% | 29.8% | 2.7% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the FamilySearch and Findmypast comparison changed over the last 12 months?
3 findings
- FamilySearch was ahead of Findmypast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FamilySearch’s estimated Share of Search among genealogy and DNA services in New Zealand moved from 29.4% to 31.6%, and its estimated monthly branded searches moved from 9.1K to 11.1K.
- Across the 11 months ending August 2026, Findmypast’s estimated Share of Search among genealogy and DNA services in New Zealand held steady at 2.7%, and its estimated monthly branded searches moved from 830 to 950.
How did search popularity change for New Zealand genealogy and DNA services in August 2026?
3 changes
In August 2026, MyHeritage overtook FamilySearch to take the highest estimated Share of Search among genealogy and DNA services in New Zealand, at 33.5%.
In August 2026, FamilySearch gained estimated Share of Search among genealogy and DNA services in New Zealand, from 31.1% to 31.6%.
Estimated monthly branded searches for Findmypast in New Zealand rose 14.5% over 11 measured months, from 830 to 950 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FamilySearch’s and Findmypast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FamilySearch
12 branded search terms
- familysearch
- familysearch dna test
- familysearch family tree
- familysearch genealogy
- familysearch historical records
- familysearch lds
- familysearch near me
- familysearch nz
- familysearch online
- familysearch tree
- latter day saints familysearch
- www familysearch 0rg
Findmypast
7 branded search terms
- findmypast
- findmypast au
- findmypast co uk
- findmypast family tree
- findmypast genealogy
- findmypast new zealand
- findmypast nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.