FamilySearch vs MyHeritage:Which is more popular by branded search in New Zealand?
In August 2026, MyHeritage had more branded searches than FamilySearch among genealogy and DNA services in New Zealand. MyHeritage was estimated to have 11.8K branded searches compared to FamilySearch’s 11.1K, and held a 33.5% Share of Search versus FamilySearch’s 31.6%.
Follow FamilySearch vs MyHeritage and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, FamilySearch or MyHeritage?
Compare the family history and DNA testing services New Zealanders research their ancestry with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MyHeritage, FamilySearch. The figures are in the table below the chart.
View monthly share of search table
| Month | MyHeritage | FamilySearch | Ancestry | Findmypast | 23andMe |
|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 29.4% | 33% | 2.7% | 3.9% |
| Nov 2025 | 32.8% | 31.3% | 29.7% | 2.2% | 4% |
| Dec 2025 | 31.8% | 25.2% | 36.8% | 2.2% | 4% |
| Jan 2026 | 34.1% | 28.4% | 31.8% | 2.4% | 3.2% |
| Feb 2026 | 30.1% | 31.9% | 32.3% | 2.1% | 3.6% |
| Mar 2026 | 30.3% | 33.6% | 31.2% | 2% | 3% |
| Apr 2026 | 33.4% | 29.1% | 32.6% | 2.3% | 2.6% |
| May 2026 | 31.6% | 30.5% | 32.5% | 2.1% | 3.3% |
| Jun 2026 | 28.5% | 32.7% | 33.9% | 2.2% | 2.6% |
| Jul 2026 | 28.1% | 31.1% | 35.2% | 2.8% | 2.8% |
| Aug 2026 | 33.5% | 31.6% | 29.8% | 2.7% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the FamilySearch and MyHeritage comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: FamilySearch took it in February 2026, MyHeritage took it in April 2026, FamilySearch took it in June 2026, MyHeritage took it in August 2026.
- Across the 11 months ending August 2026, FamilySearch’s estimated Share of Search among genealogy and DNA services in New Zealand moved from 29.4% to 31.6%, and its estimated monthly branded searches moved from 9.1K to 11.1K.
- Across the 11 months ending August 2026, MyHeritage’s estimated Share of Search among genealogy and DNA services in New Zealand moved from 31.1% to 33.5%, and its estimated monthly branded searches moved from 9.6K to 11.8K.
How did search popularity change for New Zealand genealogy and DNA services in August 2026?
2 changes
In August 2026, MyHeritage overtook Ancestry to take the highest estimated Share of Search among genealogy and DNA services in New Zealand, at 33.5%.
In August 2026, FamilySearch gained estimated Share of Search among genealogy and DNA services in New Zealand, from 31.1% to 31.6%.
How each brand is measured
Brandwave collects information about searches that people make online using FamilySearch’s and MyHeritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FamilySearch
12 branded search terms
- familysearch
- familysearch dna test
- familysearch family tree
- familysearch genealogy
- familysearch historical records
- familysearch lds
- familysearch near me
- familysearch nz
- familysearch online
- familysearch tree
- latter day saints familysearch
- www familysearch 0rg
MyHeritage
9 branded search terms
- myheritage
- myheritage adn test
- myheritage com
- myheritage family tree
- myheritage genealogy
- myheritage near me
- myheritage new zealand
- myheritage nz
- myheritage online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.