How popular isMt Difficulty in search?
In August 2026, there were an estimated 4.3K branded searches for Mt Difficulty in New Zealand which held steady over the last 11 months. Mt Difficulty holds 18% estimated Share of Search among New Zealand central otago wineries and is ranked 2nd of 7 competitors for search popularity.
Amisfield25.2%- Mt Difficulty18%
Gibbston Valley16.4%
Chard Farm14.6%
Felton Road10.2%
Rippon9.8%
Carrick5.7%
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Which central otago wineries compete with Mt Difficulty?
Share of Search by month for Amisfield, Mt Difficulty, Gibbston Valley, Chard Farm, Felton Road, Rippon, Carrick. The figures are in the table below the chart.
View monthly share of search table
| Month | Amisfield | Mt Difficulty | Gibbston Valley | Chard Farm | Felton Road | Rippon | Carrick |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 17.7% | 15.6% | 13.6% | 7.7% | 9.5% | 6.6% |
| Nov 2025 | 27.4% | 18.7% | 15% | 15.6% | 7.9% | 9.3% | 6.1% |
| Dec 2025 | 25% | 21.6% | 13.1% | 16.5% | 8% | 9.2% | 6.6% |
| Jan 2026 | 23.2% | 19.9% | 15.1% | 15.8% | 7.5% | 10.8% | 7.7% |
| Feb 2026 | 24.7% | 22.6% | 13.5% | 14.1% | 8.4% | 9.6% | 7% |
| Mar 2026 | 24.5% | 19.9% | 13.4% | 16.8% | 8.3% | 10.2% | 6.9% |
| Apr 2026 | 28% | 19% | 12.7% | 16.3% | 7.6% | 10.2% | 6.2% |
| May 2026 | 47.7% | 12.1% | 11.8% | 10.3% | 6.8% | 7.1% | 4.1% |
| Jun 2026 | 37.2% | 16.5% | 13.4% | 14.3% | 6.4% | 7.8% | 4.5% |
| Jul 2026 | 31.3% | 15.2% | 16.7% | 14.5% | 6.7% | 9.6% | 5.8% |
| Aug 2026 | 25.2% | 18% | 16.4% | 14.6% | 10.2% | 9.8% | 5.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.2% | 6K | -17.1% | -6.1 points | |
| 2, moved from 3rd to 2nd | 18% | 4.3K | +22% | +2.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.4% | 3.9K | +1.3% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.6% | 3.5K | +3.6% | +0.1 points | |
| 5, moved from 6th to 5th | 10.2% | 2.4K | +56.5% | +3.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.8% | 2.3K | +5% | +0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.7% | 1.4K | +0.75% | -0.1 points |
25.2%
held 1st · 6K estimated branded searches · -17.1% vs prior month · -6.1 points
18%
moved from 3rd to 2nd · 4.3K estimated branded searches · +22% vs prior month · +2.8 points
16.4%
moved from 2nd to 3rd · 3.9K estimated branded searches · +1.3% vs prior month · -0.3 points
14.6%
held 4th · 3.5K estimated branded searches · +3.6% vs prior month · +0.1 points
10.2%
moved from 6th to 5th · 2.4K estimated branded searches · +56.5% vs prior month · +3.5 points
6.
Rippon9.8%
moved from 5th to 6th · 2.3K estimated branded searches · +5% vs prior month · +0.2 points
7.
Carrick5.7%
held 7th · 1.4K estimated branded searches · +0.75% vs prior month · -0.1 points
Compare search popularity between Mt Difficulty and its closest rivals
- Mt Difficulty vs Amisfield: compare search popularity
- Mt Difficulty vs Gibbston Valley: compare search popularity
- Mt Difficulty vs Chard Farm: compare search popularity
- Mt Difficulty vs Felton Road: compare search popularity
- Mt Difficulty vs Rippon: compare search popularity
- Compare Mt Difficulty with any brand
How has branded search demand for Mt Difficulty changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mt Difficulty in New Zealand held steady, from 4.4K to 4.3K.
- Across the 11 months ending August 2026, Mt Difficulty’s estimated Share of Search among central otago wineries in New Zealand peaked at 22.6% in February 2026 and was lowest at 12.1% in May 2026.
How did search popularity change for New Zealand central otago wineries in August 2026?
6 changes
In August 2026, Mt Difficulty overtook Gibbston Valley to rank 2nd among central otago wineries in New Zealand, at 18%.
In August 2026, Felton Road overtook Rippon to rank 5th among central otago wineries in New Zealand, at 10.2%.
In August 2026, Amisfield lost estimated Share of Search among central otago wineries in New Zealand, from 31.3% to 25.2%.
Chard Farm’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 10.3% to 14.6% in August 2026.
Rippon’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 7.1% to 9.8% in August 2026.
Estimated monthly branded searches for Carrick in New Zealand fell 17.2% over 11 measured months, from 1.6K to 1.4K in August 2026.
How is Mt Difficulty measured?
Brandwave collects information about searches that people make online using Mt Difficulty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- mt difficulty
- mt difficulty cellar door
- mt difficulty chenin blanc
- mt difficulty near me
- mt difficulty pinot
- mt difficulty pinot noir roaring meg
- mt difficulty sauvignon blanc
- mt difficulty wine
- mt difficulty wine tasting
- mtdifficulty
Do you work for Mt Difficulty? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mt Difficulty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.