Chard Farm vs Mt Difficulty:Which is more popular by branded search in New Zealand?
In August 2026, Mt Difficulty had more branded searches than Chard Farm among central otago wineries in New Zealand. Mt Difficulty was estimated to have 4.3K branded searches compared to Chard Farm’s 3.5K, and held an 18% Share of Search versus Chard Farm’s 14.6%.
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Which is more popular in search, Chard Farm or Mt Difficulty?
Compare the Central Otago wineries visitors taste and dine at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mt Difficulty, Chard Farm. The figures are in the table below the chart.
View monthly share of search table
| Month | Amisfield | Mt Difficulty | Gibbston Valley | Chard Farm | Felton Road | Rippon | Carrick |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 17.7% | 15.6% | 13.6% | 7.7% | 9.5% | 6.6% |
| Nov 2025 | 27.4% | 18.7% | 15% | 15.6% | 7.9% | 9.3% | 6.1% |
| Dec 2025 | 25% | 21.6% | 13.1% | 16.5% | 8% | 9.2% | 6.6% |
| Jan 2026 | 23.2% | 19.9% | 15.1% | 15.8% | 7.5% | 10.8% | 7.7% |
| Feb 2026 | 24.7% | 22.6% | 13.5% | 14.1% | 8.4% | 9.6% | 7% |
| Mar 2026 | 24.5% | 19.9% | 13.4% | 16.8% | 8.3% | 10.2% | 6.9% |
| Apr 2026 | 28% | 19% | 12.7% | 16.3% | 7.6% | 10.2% | 6.2% |
| May 2026 | 47.7% | 12.1% | 11.8% | 10.3% | 6.8% | 7.1% | 4.1% |
| Jun 2026 | 37.2% | 16.5% | 13.4% | 14.3% | 6.4% | 7.8% | 4.5% |
| Jul 2026 | 31.3% | 15.2% | 16.7% | 14.5% | 6.7% | 9.6% | 5.8% |
| Aug 2026 | 25.2% | 18% | 16.4% | 14.6% | 10.2% | 9.8% | 5.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Chard Farm and Mt Difficulty comparison changed over the last 12 months?
3 findings
- Mt Difficulty was ahead of Chard Farm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chard Farm’s estimated Share of Search among central otago wineries in New Zealand moved from 13.6% to 14.6%, and its estimated monthly branded searches moved from 3.4K to 3.5K.
- Across the 11 months ending August 2026, Mt Difficulty’s estimated Share of Search among central otago wineries in New Zealand moved from 17.7% to 18%, and its estimated monthly branded searches moved from 4.4K to 4.3K.
How did search popularity change for New Zealand central otago wineries in August 2026?
2 changes
In August 2026, Mt Difficulty overtook Gibbston Valley to rank 2nd among central otago wineries in New Zealand, at 18%.
Chard Farm’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 10.3% to 14.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chard Farm’s and Mt Difficulty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chard Farm
8 branded search terms
- chard farm
- chard farm cellar door
- chard farm near me
- chard farm pinot
- chard farm river run pinot noir
- chard farm wine
- chard farm wine tasting
- chardfarm
Mt Difficulty
10 branded search terms
- mt difficulty
- mt difficulty cellar door
- mt difficulty chenin blanc
- mt difficulty near me
- mt difficulty pinot
- mt difficulty pinot noir roaring meg
- mt difficulty sauvignon blanc
- mt difficulty wine
- mt difficulty wine tasting
- mtdifficulty
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.