How popular isAmisfield in search?
In August 2026, there were an estimated 6K branded searches for Amisfield in New Zealand which is down 17.7% over the last 11 months. Amisfield holds 25.2% estimated Share of Search among New Zealand central otago wineries and is ranked 1st of 7 competitors for search popularity.
Amisfield25.2%- Mt Difficulty18%
Gibbston Valley16.4%
Chard Farm14.6%
Felton Road10.2%
Rippon9.8%
Carrick5.7%
Follow Amisfield and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which central otago wineries compete with Amisfield?
Share of Search by month for Amisfield, Mt Difficulty, Gibbston Valley, Chard Farm, Felton Road, Rippon, Carrick. The figures are in the table below the chart.
View monthly share of search table
| Month | Amisfield | Mt Difficulty | Gibbston Valley | Chard Farm | Felton Road | Rippon | Carrick |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 17.7% | 15.6% | 13.6% | 7.7% | 9.5% | 6.6% |
| Nov 2025 | 27.4% | 18.7% | 15% | 15.6% | 7.9% | 9.3% | 6.1% |
| Dec 2025 | 25% | 21.6% | 13.1% | 16.5% | 8% | 9.2% | 6.6% |
| Jan 2026 | 23.2% | 19.9% | 15.1% | 15.8% | 7.5% | 10.8% | 7.7% |
| Feb 2026 | 24.7% | 22.6% | 13.5% | 14.1% | 8.4% | 9.6% | 7% |
| Mar 2026 | 24.5% | 19.9% | 13.4% | 16.8% | 8.3% | 10.2% | 6.9% |
| Apr 2026 | 28% | 19% | 12.7% | 16.3% | 7.6% | 10.2% | 6.2% |
| May 2026 | 47.7% | 12.1% | 11.8% | 10.3% | 6.8% | 7.1% | 4.1% |
| Jun 2026 | 37.2% | 16.5% | 13.4% | 14.3% | 6.4% | 7.8% | 4.5% |
| Jul 2026 | 31.3% | 15.2% | 16.7% | 14.5% | 6.7% | 9.6% | 5.8% |
| Aug 2026 | 25.2% | 18% | 16.4% | 14.6% | 10.2% | 9.8% | 5.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.2% | 6K | -17.1% | -6.1 points | |
| 2, moved from 3rd to 2nd | 18% | 4.3K | +22% | +2.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.4% | 3.9K | +1.3% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.6% | 3.5K | +3.6% | +0.1 points | |
| 5, moved from 6th to 5th | 10.2% | 2.4K | +56.5% | +3.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.8% | 2.3K | +5% | +0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.7% | 1.4K | +0.75% | -0.1 points |
25.2%
held 1st · 6K estimated branded searches · -17.1% vs prior month · -6.1 points
18%
moved from 3rd to 2nd · 4.3K estimated branded searches · +22% vs prior month · +2.8 points
16.4%
moved from 2nd to 3rd · 3.9K estimated branded searches · +1.3% vs prior month · -0.3 points
14.6%
held 4th · 3.5K estimated branded searches · +3.6% vs prior month · +0.1 points
10.2%
moved from 6th to 5th · 2.4K estimated branded searches · +56.5% vs prior month · +3.5 points
6.
Rippon9.8%
moved from 5th to 6th · 2.3K estimated branded searches · +5% vs prior month · +0.2 points
7.
Carrick5.7%
held 7th · 1.4K estimated branded searches · +0.75% vs prior month · -0.1 points
Compare search popularity between Amisfield and its closest rivals
How has branded search demand for Amisfield changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amisfield in New Zealand fell from 7.3K to 6K.
- Across the 11 months ending August 2026, Amisfield’s estimated Share of Search among central otago wineries in New Zealand decreased from 29.4% to 25.2%.
- Across the 11 months ending August 2026, Amisfield’s estimated Share of Search among central otago wineries in New Zealand peaked at 47.7% in May 2026 and was lowest at 23.2% in January 2026.
How did search popularity change for New Zealand central otago wineries in August 2026?
6 changes
In August 2026, Mt Difficulty overtook Gibbston Valley to rank 2nd among central otago wineries in New Zealand, at 18%.
In August 2026, Felton Road overtook Rippon to rank 5th among central otago wineries in New Zealand, at 10.2%.
In August 2026, Amisfield lost estimated Share of Search among central otago wineries in New Zealand, from 31.3% to 25.2%.
Chard Farm’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 10.3% to 14.6% in August 2026.
Rippon’s estimated Share of Search among central otago wineries in New Zealand has gained ground for 3 months in a row, from 7.1% to 9.8% in August 2026.
Estimated monthly branded searches for Carrick in New Zealand fell 17.2% over 11 measured months, from 1.6K to 1.4K in August 2026.
How is Amisfield measured?
Brandwave collects information about searches that people make online using Amisfield’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- amisfield
- amisfield cellar door
- amisfield co nz
- amisfield dry riesling
- amisfield near me
- amisfield pinot
- amisfield pinot gris
- amisfield riesling
- amisfield rose
- amisfield sauvignon blanc
- amisfield wine tasting
Do you work for Amisfield? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amisfield your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.