How popular isMOTAT?
In September 2026, people searched for MOTAT by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 9.3% of all New Zealand museum searches, placing MOTAT third out of six museums. When we asked both ChatGPT and Google AI Overviews about museums, MOTAT appeared in two of the four answers and was the sixth most recommended of the six.
MOTAT is the third most searched of 6 competitors and the sixth most recommended in AI answers.
Auckland MuseumShare of searches 46.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Te PapaShare of searches 31.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MOTATShare of searches 9.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
Canterbury MuseumShare of searches 6.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Toitū Otago Settlers MuseumShare of searches 3.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top museums in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MOTAT was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. MOTAT is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Auckland Museum4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Te Papa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Otago Museum4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- MOTAT2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Canterbury Museum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Toitū Otago Settlers Museum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about museums
4 answers
Asked ChatGPT
“Which museum should I go to in New Zealand?”
Asked ChatGPT
“What are the best museums in New Zealand?”
Asked ChatGPT
“What's the best museum in New Zealand for a rainy day outing?”
Searched Google, AI Overview
“wellington museums”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“museums nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which museums compete with MOTAT?
Share of searches by month for Auckland Museum, Te Papa, MOTAT, Canterbury Museum, Toitū Otago Settlers Museum, Otago Museum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Auckland Museum | Te Papa | MOTAT | Canterbury Museum | Toitū Otago Settlers Museum | Otago Museum |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 33.4% | 8% | 8.3% | 4.4% | 4% |
| Nov 2025 | 38.7% | 35.8% | 7.5% | 8.1% | 5.1% | 4.8% |
| Dec 2025 | 41.6% | 33.3% | 9.1% | 7.1% | 4.3% | 4.6% |
| Jan 2026 | 42.9% | 32.5% | 6.5% | 8.5% | 4.1% | 5.4% |
| Feb 2026 | 38.9% | 35.6% | 4.5% | 9.9% | 5% | 6% |
| Mar 2026 | 40.1% | 37% | 5.4% | 8.4% | 4.3% | 4.7% |
| Apr 2026 | 41.9% | 33.5% | 7.8% | 8.3% | 3.6% | 4.9% |
| May 2026 | 40.8% | 32.4% | 9.1% | 8% | 4.2% | 5.5% |
| Jun 2026 | 41.6% | 31.6% | 10.5% | 7.9% | 3.6% | 4.9% |
| Jul 2026 | 44.7% | 32.5% | 8.7% | 5.8% | 3.1% | 5.2% |
| Aug 2026 | 47.2% | 30.8% | 7.4% | 6.2% | 3.6% | 4.8% |
| Sep 2026 | 46.4% | 31.8% | 9.3% | 6.5% | 3.5% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 72.2K | -4.8% | -0.9 points | |
| 2, held 2nd | 31.8% | 49.5K | +0.12% | +1 points | |
| 3, held 3rd | 9.3% | 14.4K | +21.9% | +1.9 points | |
| 4, held 4th | 6.5% | 10.1K | +0.3% | +0.2 points | |
| 5, moved from 6th to 5th | 3.5% | 5.4K | -5.2% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 4K | -47.6% | -2.2 pointsmoved from 5th to 6th |
46.4%
Held 1st. 72.2K estimated branded searches, -4.8% vs prior month. Share -0.9 points.
2.
Te Papa31.8%
Held 2nd. 49.5K estimated branded searches, +0.12% vs prior month. Share +1 points.
3.
MOTAT9.3%
Held 3rd. 14.4K estimated branded searches, +21.9% vs prior month. Share +1.9 points.
6.5%
Held 4th. 10.1K estimated branded searches, +0.3% vs prior month. Share +0.2 points.
Moved from 6th to 5th. 5.4K estimated branded searches, -5.2% vs prior month. Share -0.1 points.
2.6%
Moved from 5th to 6th. 4K estimated branded searches, -47.6% vs prior month. Share -2.2 points.
Compare popularity between MOTAT and its closest rivals
Every comparison with MOTAT
5 comparisons
How has branded search demand for MOTAT changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MOTAT in New Zealand held steady, from 14.5K to 14.4K.
- Across the 12 months ending September 2026, MOTAT’s share of searches among museums in New Zealand increased from 8% to 9.3%.
- Across the 12 months ending September 2026, MOTAT’s share of searches among museums in New Zealand peaked at 10.5% in June 2026 and was lowest at 4.5% in February 2026.
- Across the 12 months ending September 2026, MOTAT rose from 4th to 3rd among museums in New Zealand.
How did search popularity change for New Zealand museums in September 2026?
6 changes
In September 2026, MOTAT gained share of searches among museums in New Zealand, from 7.4% to 9.3%.
In September 2026, Te Papa gained share of searches among museums in New Zealand, from 30.8% to 31.8%.
In September 2026, Otago Museum lost share of searches among museums in New Zealand, from 4.8% to 2.6%.
In September 2026, Auckland Museum lost share of searches among museums in New Zealand, from 47.2% to 46.4%.
In September 2026, Toitū Otago Settlers Museum rose from 6th to 5th among museums in New Zealand.
Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 12 measured months, from 15K to 10.1K in September 2026.
How are MOTAT’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using MOTAT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aviation hall motat
- motat
- motat aviation
- motat aviation hall
- motat event
- motat exhibitions
- motat hours
- motat map
- motat tickets
- zoo motat
Do you work for MOTAT? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is MOTAT your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.