How popular isMortgage Bliss in search?
In August 2026, there were an estimated 140 branded searches for Mortgage Bliss in New Zealand which is up 75% over the last 11 months. Mortgage Bliss holds 2% estimated Share of Search among New Zealand whakatane mortgage advisers and is ranked 3rd of 3 competitors for search popularity.
NZHL89.6%Mortgage Link8.4%
Mortgage Bliss2%
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Which whakatane mortgage advisers compete with Mortgage Bliss?
Share of Search by month for NZHL, Mortgage Link, Mortgage Bliss. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mortgage Link | Mortgage Bliss |
|---|---|---|---|
| Oct 2025 | 88.3% | 10.7% | 0.99% |
| Nov 2025 | 90.2% | 8.5% | 1.3% |
| Dec 2025 | 89.5% | 9.5% | 1% |
| Jan 2026 | 89.1% | 9.9% | 0.95% |
| Feb 2026 | 89% | 10% | 1% |
| Mar 2026 | 88.4% | 10.8% | 0.88% |
| Apr 2026 | 88.2% | 11.1% | 0.77% |
| May 2026 | 87.9% | 11.3% | 0.81% |
| Jun 2026 | 87.5% | 11.9% | 0.63% |
| Jul 2026 | 89.9% | 9% | 1.1% |
| Aug 2026 | 89.6% | 8.4% | 2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 6.4K | -0.47% | -0.3 points | |
| 2, held 2nd | 8.4% | 600 | -6.3% | -0.5 points | |
| 3, held 3rd | 2% | 140 | +75% | +0.8 points |
1.
NZHL89.6%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.3 points
8.4%
held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.5 points
2%
held 3rd · 140 estimated branded searches · +75% vs prior month · +0.8 points
Compare search popularity between Mortgage Bliss and its closest rivals
How has branded search demand for Mortgage Bliss changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Bliss in New Zealand rose from 80 to 140.
- Across the 11 months ending August 2026, Mortgage Bliss’ estimated Share of Search among whakatane mortgage advisers in New Zealand increased from 0.99% to 2%.
- Across the 11 months ending August 2026, Mortgage Bliss’ estimated Share of Search among whakatane mortgage advisers in New Zealand peaked at 2% in August 2026 and was lowest at 0.63% in June 2026.
How did search popularity change for New Zealand whakatane mortgage advisers in August 2026?
3 changes
In August 2026, Mortgage Bliss gained estimated Share of Search among whakatane mortgage advisers in New Zealand, from 1.1% to 2%.
In August 2026, Mortgage Link lost estimated Share of Search among whakatane mortgage advisers in New Zealand, from 9% to 8.4%.
Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.
How is Mortgage Bliss measured?
Brandwave collects information about searches that people make online using Mortgage Bliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mortgage bliss
- mortgage bliss whakatane
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Is Mortgage Bliss your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.