Brandwave

How popular isMaui in search?

In August 2026, there were an estimated 1.7K branded searches for Maui in New Zealand which is down 28% over the last 11 months. Maui holds 26.9% estimated Share of Search among New Zealand campervan rentals and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Maui26.9%
  2. Wilderness Motorhomes25.6%
  3. Travellers Autobarn12.3%
  4. Mighty Campers10%
  5. Britz9.5%
  6. Spaceships8%
  7. Apollo7.7%
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Which campervan rentals compete with Maui?

Maui against campervan rentals in New Zealand, by month

Share of Search by month for Maui, Wilderness Motorhomes, Travellers Autobarn, Mighty Campers, Britz, Spaceships, Apollo. The figures are in the table below the chart.

View monthly share of search table
MonthMauiWilderness MotorhomesTravellers AutobarnMighty CampersBritzSpaceshipsApollo
Oct 202526.9%22.2%17%8.8%11.2%8.3%5.6%
Nov 202526.5%21.2%17%8.3%10.8%11.1%5%
Dec 202533.8%17.7%16.8%6.5%10.9%9.8%4.5%
Jan 202635.9%19.1%13.3%8.4%10.8%7.4%4.9%
Feb 202630.4%22.9%16.7%6.1%9.9%8.8%5.1%
Mar 202625.1%21.1%18.6%8.2%10.9%11.1%5%
Apr 202626%21.7%17%8.6%9.1%11.9%5.7%
May 202627.1%22.5%16.3%8.8%9.6%8.5%7.1%
Jun 202626%25.5%14.7%8.7%10.2%6.6%8.2%
Jul 202630%21.8%14.8%10.9%10.2%5.8%6.3%
Aug 202626.9%25.6%12.3%10%9.5%8%7.7%
Sep 2026———————

  1. 1.Maui

    26.9%

    held 1st · 1.7K estimated branded searches · -2.3% vs prior month · -3.2 points

  2. 2.Wilderness Motorhomes

    25.6%

    held 2nd · 1.6K estimated branded searches · +28.1% vs prior month · +3.8 points

  3. 3.Travellers Autobarn

    12.3%

    held 3rd · 790 estimated branded searches · -9.2% vs prior month · -2.5 points

  4. 4.Mighty Campers

    10%

    held 4th · 640 estimated branded searches · 0% vs prior month · -0.9 points

  5. 5.Britz

    9.5%

    held 5th · 610 estimated branded searches · +1.7% vs prior month · -0.7 points

  6. 6.Spaceships

    8%

    moved from 7th to 6th · 510 estimated branded searches · +50% vs prior month · +2.2 points

  7. 7.Apollo

    7.7%

    moved from 6th to 7th · 490 estimated branded searches · +32.4% vs prior month · +1.3 points

Compare search popularity between Maui and its closest rivals

How has branded search demand for Maui changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maui in New Zealand fell from 2.4K to 1.7K.
  • Across the 11 months ending August 2026, Maui’s estimated Share of Search among campervan rentals in New Zealand peaked at 35.9% in January 2026 and was lowest at 25.1% in March 2026.

How did search popularity change for New Zealand campervan rentals in August 2026?

  1. In August 2026, Spaceships overtook Apollo to rank 6th among campervan rentals in New Zealand, at 8%.

  2. In August 2026, Wilderness Motorhomes gained estimated Share of Search among campervan rentals in New Zealand, from 21.8% to 25.6%.

  3. In August 2026, Apollo gained estimated Share of Search among campervan rentals in New Zealand, from 6.3% to 7.7%.

  4. In August 2026, Maui lost estimated Share of Search among campervan rentals in New Zealand, from 30% to 26.9%.

  5. In August 2026, Travellers Autobarn lost estimated Share of Search among campervan rentals in New Zealand, from 14.8% to 12.3%.

  6. In August 2026, Mighty Campers lost estimated Share of Search among campervan rentals in New Zealand, from 10.9% to 10%.

How is Maui measured?

Brandwave collects information about searches that people make online using Maui’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • maui campervan
  • maui campervan for sale
  • maui campervan hire
  • maui motorhomes for sale
  • maui rentals

How the Brand Demand Index is measured

Who owns Maui?

Maui is owned by Tourism Holdings. Brandwave also tracks Britz and Mighty Campers, owned by the same company, in New Zealand.

Do you work for Maui? To request corrections or removal please contact us via our support page and we will be happy to assist.

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