Brandwave

Maui vs Spaceships:Which is more popular by branded search in New Zealand?

In August 2026, Maui had more branded searches than Spaceships among campervan rentals in New Zealand. Maui was estimated to have 1.7K branded searches compared to Spaceships’ 510, and held a 26.9% Share of Search versus Spaceships’ 8%.

Share of Search among campervan rentals in New Zealand in August 2026Which is more popular in search, Maui or Spaceships?
Maui26.9%1.7K searches
vs
Spaceships8%510 searches

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Which is more popular in search, Maui or Spaceships?

Compare the campervan and motorhome rental companies travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Maui and Spaceships among campervan rentals in New Zealand, by month

Share of Search by month for Maui, Spaceships. The figures are in the table below the chart.

View monthly share of search table
MonthMauiWilderness MotorhomesTravellers AutobarnMighty CampersBritzSpaceshipsApollo
Oct 202526.9%22.2%17%8.8%11.2%8.3%5.6%
Nov 202526.5%21.2%17%8.3%10.8%11.1%5%
Dec 202533.8%17.7%16.8%6.5%10.9%9.8%4.5%
Jan 202635.9%19.1%13.3%8.4%10.8%7.4%4.9%
Feb 202630.4%22.9%16.7%6.1%9.9%8.8%5.1%
Mar 202625.1%21.1%18.6%8.2%10.9%11.1%5%
Apr 202626%21.7%17%8.6%9.1%11.9%5.7%
May 202627.1%22.5%16.3%8.8%9.6%8.5%7.1%
Jun 202626%25.5%14.7%8.7%10.2%6.6%8.2%
Jul 202630%21.8%14.8%10.9%10.2%5.8%6.3%
Aug 202626.9%25.6%12.3%10%9.5%8%7.7%
Sep 2026———————

How has the Maui and Spaceships comparison changed over the last 12 months?

  • Maui was ahead of Spaceships in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Maui’s estimated Share of Search among campervan rentals in New Zealand held steady at 26.9%, and its estimated monthly branded searches moved from 2.4K to 1.7K.
  • Across the 11 months ending August 2026, Spaceships’ estimated Share of Search among campervan rentals in New Zealand moved from 8.3% to 8%, and its estimated monthly branded searches moved from 740 to 510.

How did search popularity change for New Zealand campervan rentals in August 2026?

  1. In August 2026, Spaceships overtook Apollo to rank 6th among campervan rentals in New Zealand, at 8%.

  2. In August 2026, Maui lost estimated Share of Search among campervan rentals in New Zealand, from 30% to 26.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Maui’s and Spaceships’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maui

5 branded search terms

  • maui campervan
  • maui campervan for sale
  • maui campervan hire
  • maui motorhomes for sale
  • maui rentals

Spaceships

4 branded search terms

  • spaceships campervan
  • spaceships campervan hire
  • spaceships motorhome
  • spaceships rentals

How the Brand Demand Index is measured

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