How popular isMainland Funerals in search?
In August 2026, there were an estimated 110 branded searches for Mainland Funerals in New Zealand which is up 22.2% over the last 11 months. Mainland Funerals holds 10.4% estimated Share of Search among New Zealand timaru funeral directors and is ranked 3rd of 3 competitors for search popularity.
Betts Funeral Services68.8%Aoraki Funeral Services20.8%
Mainland Funerals10.4%
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Which timaru funeral directors compete with Mainland Funerals?
Share of Search by month for Betts Funeral Services, Aoraki Funeral Services, Mainland Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Betts Funeral Services | Aoraki Funeral Services | Mainland Funerals |
|---|---|---|---|
| Oct 2025 | 45.7% | 47.8% | 6.5% |
| Nov 2025 | 60% | 33.3% | 6.7% |
| Dec 2025 | 55.9% | 29.4% | 14.7% |
| Jan 2026 | 68.8% | 27.1% | 4.2% |
| Feb 2026 | 65.7% | 28.6% | 5.7% |
| Mar 2026 | 61.8% | 32.4% | 5.9% |
| Apr 2026 | 69.2% | 23.1% | 7.7% |
| May 2026 | 74.4% | 20.5% | 5.1% |
| Jun 2026 | 75.6% | 19.5% | 4.9% |
| Jul 2026 | 62.3% | 28.3% | 9.4% |
| Aug 2026 | 68.8% | 20.8% | 10.4% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.8% | 330 | 0% | +6.5 points | |
| 2, held 2nd | 20.8% | 100 | -33.3% | -7.5 points | |
| 3, held 3rd | 10.4% | 50 | 0% | +1 points |
68.8%
held 1st · 330 estimated branded searches · 0% vs prior month · +6.5 points
20.8%
held 2nd · 100 estimated branded searches · -33.3% vs prior month · -7.5 points
10.4%
held 3rd · 50 estimated branded searches · 0% vs prior month · +1 points
Compare search popularity between Mainland Funerals and its closest rivals
How has branded search demand for Mainland Funerals changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mainland Funerals in New Zealand rose from 90 to 110.
- Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand increased from 6.5% to 10.4%.
- Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 14.7% in December 2025 and was lowest at 4.2% in January 2026.
How did search popularity change for New Zealand timaru funeral directors in August 2026?
3 changes
In August 2026, Betts Funeral Services gained estimated Share of Search among timaru funeral directors in New Zealand, from 62.3% to 68.8%.
In August 2026, Mainland Funerals gained estimated Share of Search among timaru funeral directors in New Zealand, from 9.4% to 10.4%.
In August 2026, Aoraki Funeral Services lost estimated Share of Search among timaru funeral directors in New Zealand, from 28.3% to 20.8%.
How is Mainland Funerals measured?
Brandwave collects information about searches that people make online using Mainland Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mainland funerals
- mainland funerals timaru
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Is Mainland Funerals your brand?
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