Timaru funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Betts Funeral Services was the most searched among timaru funeral directors in New Zealand, with an estimated 330 branded searches and 68.8% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Timaru funeral directors using branded searches made in Timaru. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betts Funeral Services, Aoraki Funeral Services, Mainland Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Betts Funeral Services | Aoraki Funeral Services | Mainland Funerals |
|---|---|---|---|
| Oct 2025 | 45.7% | 47.8% | 6.5% |
| Nov 2025 | 60% | 33.3% | 6.7% |
| Dec 2025 | 55.9% | 29.4% | 14.7% |
| Jan 2026 | 68.8% | 27.1% | 4.2% |
| Feb 2026 | 65.7% | 28.6% | 5.7% |
| Mar 2026 | 61.8% | 32.4% | 5.9% |
| Apr 2026 | 69.2% | 23.1% | 7.7% |
| May 2026 | 74.4% | 20.5% | 5.1% |
| Jun 2026 | 75.6% | 19.5% | 4.9% |
| Jul 2026 | 62.3% | 28.3% | 9.4% |
| Aug 2026 | 68.8% | 20.8% | 10.4% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.8% | 330 | 0% | +6.5 points | |
| 2, held 2nd | 20.8% | 100 | -33.3% | -7.5 points | |
| 3, held 3rd | 10.4% | 50 | 0% | +1 points |
68.8%
held 1st · 330 estimated branded searches · 0% vs prior month · +6.5 points
20.8%
held 2nd · 100 estimated branded searches · -33.3% vs prior month · -7.5 points
10.4%
held 3rd · 50 estimated branded searches · 0% vs prior month · +1 points
Compare search popularity between leading brands
Which brand is most popular in search among timaru funeral directors in New Zealand?
3 brands
In August 2026, Betts Funeral Services was the most searched among timaru funeral directors in New Zealand, with an estimated 330 branded searches and 68.8% estimated Share of Search within this set. Aoraki Funeral Services is in 2nd place, 47.9 percentage points behind at 20.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Betts Funeral Services | 45.7% → 68.8% | 75.6%Jun 2026 | 45.7%Oct 2025 | 2nd → 1st |
 Aoraki Funeral Services | 47.8% → 20.8% | 47.8%Oct 2025 | 19.5%Jun 2026 | 1st → 2nd |
 Mainland Funerals | 6.5% → 10.4% | 14.7%Dec 2025 | 4.2%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand increased from 45.7% to 68.8%.
- Across the 11 months ending August 2026, Aoraki Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand decreased from 47.8% to 20.8%.
- Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand increased from 6.5% to 10.4%.
- Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 75.6% in June 2026 and was lowest at 45.7% in October 2025.
- Across the 11 months ending August 2026, Aoraki Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 47.8% in October 2025 and was lowest at 19.5% in June 2026.
- Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 14.7% in December 2025 and was lowest at 4.2% in January 2026.
- Across the 11 months ending August 2026, Betts Funeral Services rose from 2nd to 1st among timaru funeral directors in New Zealand.
- Across the 11 months ending August 2026, Aoraki Funeral Services fell from 1st to 2nd among timaru funeral directors in New Zealand.
How did search popularity change for New Zealand timaru funeral directors in August 2026?
3 changes
In August 2026, Betts Funeral Services gained estimated Share of Search among timaru funeral directors in New Zealand, from 62.3% to 68.8%.
In August 2026, Mainland Funerals gained estimated Share of Search among timaru funeral directors in New Zealand, from 9.4% to 10.4%.
In August 2026, Aoraki Funeral Services lost estimated Share of Search among timaru funeral directors in New Zealand, from 28.3% to 20.8%.
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