Betts Funeral Services vs Mainland Funerals:Which is more popular by branded search in New Zealand?
In August 2026, Betts Funeral Services had more branded searches than Mainland Funerals among timaru funeral directors in New Zealand. Betts Funeral Services was estimated to have 330 branded searches compared to Mainland Funerals’ 50, and held a 68.8% Share of Search versus Mainland Funerals’ 10.4%.
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Which is more popular in search, Betts Funeral Services or Mainland Funerals?
Compare Timaru funeral directors using branded searches made in Timaru. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betts Funeral Services, Mainland Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Betts Funeral Services | Aoraki Funeral Services | Mainland Funerals |
|---|---|---|---|
| Oct 2025 | 45.7% | 47.8% | 6.5% |
| Nov 2025 | 60% | 33.3% | 6.7% |
| Dec 2025 | 55.9% | 29.4% | 14.7% |
| Jan 2026 | 68.8% | 27.1% | 4.2% |
| Feb 2026 | 65.7% | 28.6% | 5.7% |
| Mar 2026 | 61.8% | 32.4% | 5.9% |
| Apr 2026 | 69.2% | 23.1% | 7.7% |
| May 2026 | 74.4% | 20.5% | 5.1% |
| Jun 2026 | 75.6% | 19.5% | 4.9% |
| Jul 2026 | 62.3% | 28.3% | 9.4% |
| Aug 2026 | 68.8% | 20.8% | 10.4% |
| Sep 2026 | — | — | — |
How has the Betts Funeral Services and Mainland Funerals comparison changed over the last 12 months?
3 findings
- Betts Funeral Services was ahead of Mainland Funerals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand moved from 45.7% to 68.8%, and its estimated monthly branded searches moved from 210 to 330.
- Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand moved from 6.5% to 10.4%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand timaru funeral directors in August 2026?
2 changes
In August 2026, Betts Funeral Services gained estimated Share of Search among timaru funeral directors in New Zealand, from 62.3% to 68.8%.
In August 2026, Mainland Funerals gained estimated Share of Search among timaru funeral directors in New Zealand, from 9.4% to 10.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Betts Funeral Services’ and Mainland Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betts Funeral Services
3 branded search terms
- betts funeral services
- betts funeral services timaru
- betts timaru
Mainland Funerals
2 branded search terms
- mainland funerals
- mainland funerals timaru
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.