How popular isLater in search?
In August 2026, there were an estimated 230 branded searches for Later in New Zealand which is up 64.3% over the last 11 months. Later holds 5% estimated Share of Search among New Zealand social media management tools and is ranked 5th of 8 competitors for search popularity.
Buffer42.9%
Metricool29.2%Sprout Social8.7%
Hootsuite8%Later5%
Loomly4.1%
Agorapulse1.3%
Sendible0.87%
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Which social media management tools compete with Later?
Share of Search by month for Buffer, Metricool, Sprout Social, Hootsuite, Later, Loomly. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Metricool | Sprout Social | Hootsuite | Later | Loomly | Agorapulse | Sendible |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 22% | 11.7% | 15.5% | 3.3% | 5.4% | 1.9% | 0.94% |
| Nov 2025 | 44.7% | 20.6% | 9.1% | 14.5% | 2.7% | 5.4% | 1.4% | 1.6% |
| Dec 2025 | 36.6% | 25.7% | 11.3% | 14.7% | 3.4% | 5.5% | 1.7% | 1% |
| Jan 2026 | 37.5% | 25.1% | 9.2% | 17% | 3.8% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 38.5% | 24.9% | 11.2% | 15% | 3% | 4.9% | 1.6% | 0.82% |
| Mar 2026 | 40% | 21.9% | 9.9% | 15.5% | 3.8% | 6.6% | 1.4% | 0.94% |
| Apr 2026 | 43.8% | 23.6% | 6.9% | 12.8% | 3.3% | 7.2% | 1.5% | 0.77% |
| May 2026 | 47.4% | 21.7% | 8% | 13.4% | 2.8% | 4.2% | 1.4% | 0.94% |
| Jun 2026 | 41.9% | 26.4% | 8.2% | 11.2% | 3.7% | 5.7% | 1.2% | 1.5% |
| Jul 2026 | 41.9% | 26.4% | 10% | 11% | 3.5% | 4.7% | 1.5% | 1% |
| Aug 2026 | 42.9% | 29.2% | 8.7% | 8% | 5% | 4.1% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 2K | +17.9% | +1 points | |
| 2, held 2nd | 29.2% | 1.4K | +27.4% | +2.8 points | |
| 3, moved from 4th to 3rd | 8.7% | 400 | 0% | -1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8% | 370 | -15.9% | -3 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 5% | 230 | +64.3% | +1.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.1% | 190 | 0% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.3% | 60 | 0% | -0.2 points | |
| 8, held 8th | 0.87% | 40 | 0% | -0.1 points |
1.
Buffer42.9%
held 1st · 2K estimated branded searches · +17.9% vs prior month · +1 points
29.2%
held 2nd · 1.4K estimated branded searches · +27.4% vs prior month · +2.8 points
8.7%
moved from 4th to 3rd · 400 estimated branded searches · 0% vs prior month · -1.3 points
8%
moved from 3rd to 4th · 370 estimated branded searches · -15.9% vs prior month · -3 points
5.
5%
moved from 6th to 5th · 230 estimated branded searches · +64.3% vs prior month · +1.5 points
6.
Loomly4.1%
moved from 5th to 6th · 190 estimated branded searches · 0% vs prior month · -0.6 points
1.3%
held 7th · 60 estimated branded searches · 0% vs prior month · -0.2 points
8.
Sendible0.87%
held 8th · 40 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Later and its closest rivals
How has branded search demand for Later changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Later in New Zealand rose from 140 to 230.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand increased from 3.3% to 5%.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand peaked at 5% in August 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, Later rose from 6th to 5th among social media management tools in New Zealand.
How did search popularity change for New Zealand social media management tools in August 2026?
6 changes
In August 2026, Later overtook Loomly to rank 5th among social media management tools in New Zealand, at 5%.
In August 2026, Metricool gained estimated Share of Search among social media management tools in New Zealand, from 26.4% to 29.2%.
In August 2026, Buffer gained estimated Share of Search among social media management tools in New Zealand, from 41.9% to 42.9%.
In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%.
In August 2026, Sprout Social lost estimated Share of Search among social media management tools in New Zealand, from 10% to 8.7%.
In August 2026, Loomly lost estimated Share of Search among social media management tools in New Zealand, from 4.7% to 4.1%.
How is Later measured?
Brandwave collects information about searches that people make online using Later’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- later app
- later com
- later pricing
- later scheduling
- later social media
- read later app
Do you work for Later? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Later your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.