Brandwave

Later vs Meta Business Suite:Which is more popular?

In September 2026, Meta Business Suite had more branded searches than Later among social media management tools in New Zealand. Meta Business Suite had about 8,100 branded searches, while Later had 130. Meta Business Suite made up 65.6% of all social media management tool searches we track, and Later accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about social media management tools, Later appeared in three of the five answers and Meta Business Suite in two. Later was mentioned before Meta Business Suite in three out of four answers that named either.

Among social media management tools in New Zealand in September 2026

Who do people search for more?

Meta Business Suite, about 62 searches for every 1 for Later

Meta Business Suite 8.1K searchesLater 130 searches

Who does AI mention more?

Later, mentioned in 3 of 5 answers, Meta Business Suite in 2

Later in 3 of 5Meta Business Suite in 2 of 5

Who does AI recommend more?

Later, named ahead of Meta Business Suite in 3 of 4 answers

Later first in 3Meta Business Suite first in 1

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Later was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Meta Business Suite was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Later was listed before Meta Business Suite in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Hootsuite2nd
  3. Metricool3rd
  4. Sprout Social4th
  5. Later5th
  6. Agorapulse6th
  7. Planable7th
  8. Meta Business Suite8th
  9. Sendible9th
  10. Loomly–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metricool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Later3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meta Business Suite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agorapulse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sendible1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Later or Meta Business Suite more popular in search?

This chart shows how often people search Google for Later and Meta Business Suite by name. Each line represents a brand's share of searches for all 11 social media management tools we track, month by month, from searches in New Zealand.

Later and Meta Business Suite among social media management tools in New Zealand, by month

Share of searches by month for Meta Business Suite, Later. The figures are in the table below the chart.

View monthly share of searches table
MonthMeta Business SuiteBufferMetricoolHootsuiteSprout SocialPlanableLoomlyLaterSocialPilotAgorapulseSendible
Oct 202555.4%17%9.2%6.3%4.9%1.7%2.3%1.2%0.82%0.72%0.31%
Nov 202554.6%19.7%9%6.1%3.9%1.7%2.2%1%0.61%0.51%0.61%
Dec 202559.1%14.1%9.9%5.4%4.3%2.3%2%1.1%0.81%0.54%0.4%
Jan 202658.4%14.7%9.6%6.5%3.5%2.3%1.9%1.3%0.76%0.54%0.43%
Feb 202658.8%15.2%9.6%5.2%4.2%2.3%1.8%0.98%0.98%0.54%0.33%
Mar 202660%15.3%8.1%5.5%3.5%2.4%2.4%1.2%0.91%0.45%0.36%
Apr 202662.4%16.1%8.4%3.8%2.5%2%2.6%1%0.57%0.47%0.28%
May 202661%18.3%8.2%3.8%3%1.9%1.6%0.92%0.55%0.46%0.28%
Jun 202666.1%13.5%8.3%3.3%2.6%2.1%1.8%1.1%0.57%0.33%0.33%
Jul 202666.1%13.6%8.3%3.2%3.2%2.1%1.5%0.9%0.49%0.41%0.24%
Aug 202663.2%15.3%10.3%2.5%3%1.6%1.4%1.5%0.47%0.39%0.31%
Sep 202665.6%13.4%10.6%2.7%2.6%1.7%1.2%1.1%0.57%0.32%0.32%

How has the Later and Meta Business Suite comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand social media management tools in September 2026?

2 changes

  1. In September 2026, Meta Business Suite gained share of searches among social media management tools in New Zealand, from 63.2% to 65.6%.

  2. In September 2026, Later fell from 7th to 8th among social media management tools in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Later’s and Meta Business Suite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Later

4 branded search terms

  • later app
  • later scheduling
  • later social media
  • read later app

Meta Business Suite

1 branded search term

  • meta business suite

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

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