Later vs Loomly:Which is more popular by branded search in New Zealand?
In August 2026, Later had more branded searches than Loomly among social media management tools in New Zealand. Later was estimated to have 230 branded searches compared to Loomly’s 190, and held a 5% Share of Search versus Loomly’s 4.1%.
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Which is more popular in search, Later or Loomly?
Compare the tools New Zealand marketers schedule and measure social media with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Later, Loomly. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Metricool | Sprout Social | Hootsuite | Later | Loomly | Agorapulse | Sendible |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 22% | 11.7% | 15.5% | 3.3% | 5.4% | 1.9% | 0.94% |
| Nov 2025 | 44.7% | 20.6% | 9.1% | 14.5% | 2.7% | 5.4% | 1.4% | 1.6% |
| Dec 2025 | 36.6% | 25.7% | 11.3% | 14.7% | 3.4% | 5.5% | 1.7% | 1% |
| Jan 2026 | 37.5% | 25.1% | 9.2% | 17% | 3.8% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 38.5% | 24.9% | 11.2% | 15% | 3% | 4.9% | 1.6% | 0.82% |
| Mar 2026 | 40% | 21.9% | 9.9% | 15.5% | 3.8% | 6.6% | 1.4% | 0.94% |
| Apr 2026 | 43.8% | 23.6% | 6.9% | 12.8% | 3.3% | 7.2% | 1.5% | 0.77% |
| May 2026 | 47.4% | 21.7% | 8% | 13.4% | 2.8% | 4.2% | 1.4% | 0.94% |
| Jun 2026 | 41.9% | 26.4% | 8.2% | 11.2% | 3.7% | 5.7% | 1.2% | 1.5% |
| Jul 2026 | 41.9% | 26.4% | 10% | 11% | 3.5% | 4.7% | 1.5% | 1% |
| Aug 2026 | 42.9% | 29.2% | 8.7% | 8% | 5% | 4.1% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Later and Loomly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Later took it in August 2026.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand moved from 3.3% to 5%, and its estimated monthly branded searches moved from 140 to 230.
- Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media management tools in New Zealand moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 230 to 190.
How did search popularity change for New Zealand social media management tools in August 2026?
2 changes
In August 2026, Later overtook Loomly to rank 5th among social media management tools in New Zealand, at 5%.
In August 2026, Loomly lost estimated Share of Search among social media management tools in New Zealand, from 4.7% to 4.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Later’s and Loomly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.